Advanced Care For Women SC — An Honest Editorial Review
Among fertility clinics in Wisconsin, most couples outside Madison and Milwaukee have historically had to drive hours for a reproductive endocrinologist. Dr. Herbert Coussons's Advanced Care for Women in Green Bay is one of the few Northeast Wisconsin practices that blends OB/GYN, minimally invasive gynecologic surgery, and a fertility program under one roof — a practical option for patients who want local monitoring before, during, or instead of a referral out of the region.
This is a solo-physician private practice. Dr. Coussons closed his obstetrics practice in 2022 to focus entirely on fertility care and gynecologic surgery. The clinic's public materials describe an in-house moderate-complexity lab used for IVF monitoring, with historical partnership arrangements with an Illinois-based IVF program for embryology services. Dr. Coussons is not a board-certified reproductive endocrinologist (REI), and the practice does not appear under its own clinic ID in current SART or CDC ART outcome reports — something prospective IVF patients should weigh and ask about directly.
Training and Credentials
Dr. Herbert Coussons, MD completed medical school and OB/GYN residency at Louisiana State University (1992–1996). After six years of practice in Idaho and Washington, he relocated to Green Bay in 2002. He has been performing robotic gynecologic surgery since 2004 and serving as a surgical instructor since 2007, with the practice describing board certification in minimally invasive gynecologic surgery. Patients looking to verify primary OB/GYN board status can search the American Board of Obstetrics and Gynecology directory.
Services and Specialties
Services listed by Advanced Care for Women include:
- Infertility workup and diagnostic testing
- Ovulation induction and cycle monitoring
- Intrauterine insemination (IUI)
- In vitro fertilization (IVF) with in-house monitoring lab
- Egg freezing and fertility preservation
- Male fertility evaluation
- Donor sperm, donor egg, and surrogacy coordination
- Robotic and minimally invasive gynecologic surgery
- Endometriosis, fibroid, and pelvic pain surgery
- Hysteroscopy and laparoscopy
- Genetic testing and counseling
- Women's primary care and well-woman gynecology
Fertility Workup Before an REI Decision
Because the practice is OB/GYN-led rather than REI-staffed, it is a strong fit for early workup regardless of where you ultimately cycle. A standard first pass includes cycle day 3 FSH and estradiol, AMH, TSH, prolactin, an HSG or saline sonogram for tubal patency, antral follicle count on pelvic ultrasound, and a partner semen analysis. Patients with blocked tubes, severe male-factor findings, diminished ovarian reserve, recurrent pregnancy loss, or age 38+ after six months of trying should specifically ask how cases are co-managed with a board-certified REI and where the embryology lab work is performed. Our how to read IVF success rates guide explains what to look for in SART data before committing to any program.
Patient Experience
The practice carries a 5.0 Google rating across roughly 82 reviews — a small but uniformly positive sample, with recurring mentions of unhurried visits, transparent pricing conversations, and continuity with a single physician across surgery and fertility care. The new location at 2411 Holmgren Way is on Green Bay's west side near Bellin and Aurora BayCare campuses.
Considering At-Home Insemination?
For patients without a known diagnosis — particularly same-sex couples and single parents by choice who already have donor sperm arranged — at-home intracervical insemination (ICI) is often a reasonable first step while an OB/GYN workup is underway.
At-home insemination kits from MakeAMom are a one-time purchase, reusable until conception, and ship in plain, discreet packaging. If you have been trying 12 months (six if over 35), have a known diagnosis, or your physician has recommended IUI or IVF, in-clinic treatment is the right next step.
Insurance and Cost in Wisconsin
Wisconsin has no state fertility insurance mandate — neither diagnosis nor treatment of infertility is required to be covered by commercial plans, and IVF is almost always out of pocket for patients without a self-funded employer benefit that includes fertility. See our fertility insurance mandates by state guide and IVF cost by state breakdown for typical Midwest pricing. Ask Advanced Care for Women for an itemized IVF cycle quote including monitoring, retrieval, anesthesia, embryology (and where it is performed), transfer, medications, and any genetic testing.
Location and Contact
Address: 2411 Holmgren Way, Green Bay, WI 54304 Phone: (920) 888-2828 Website: drcoussonsadvancedcare.com
Frequently Asked Questions
Is Dr. Coussons a reproductive endocrinologist? No. Dr. Coussons is an OB/GYN with an advanced focus on fertility and minimally invasive surgery. Patients who want a board-certified REI managing their IVF cycle should ask how care is co-managed and where embryology is performed.
Does the practice do IVF in-house? The clinic operates an in-house moderate-complexity lab for IVF monitoring and has historically partnered with an outside IVF program for embryology. Confirm the current lab arrangement during consultation.
Is IVF covered by Wisconsin insurance? Wisconsin does not mandate fertility coverage, so most IVF is self-pay unless your employer offers a specific fertility benefit.
Editorial note: Independently written by the Fertlo editorial team; not sponsored. See our editorial policy.