Holistic Fertility Center, led by Dr. Aumatma Shah, ND, is located at 3031 Telegraph Ave, Suite 131, in Berkeley, California — a community known for its progressive health culture and long tradition of integrative medicine. Dr. Shah is a naturopathic doctor (ND) with a specialized focus on fertility support, preconception health optimization, and integrative approaches to reproductive wellness. It is important for patients to understand the nature of this practice: Holistic Fertility Center is a naturopathic practice, not a reproductive endocrinology and infertility (REI) clinic. Dr. Shah holds an ND degree and does not perform IVF, IUI, egg retrieval, or other clinical assisted reproductive technologies. Patients seeking clinical fertility treatments such as IVF or IUI will need to work with a board-certified medical doctor specializing in reproductive endocrinology. However, for patients who are pursuing a holistic, lifestyle-based, or integrative approach to fertility — particularly as a complement to conventional fertility treatment — Holistic Fertility Center offers a distinct and specialized perspective. For a directory of California medical fertility clinics, see the California fertility clinics directory.
Physicians and Clinical Team
Dr. Aumatma Shah, ND, completed a naturopathic medical program and has developed a specialized practice and educational platform around fertility support, preconception health, and hormonal balance. She is known nationally in the integrative fertility space through speaking engagements, media appearances, and educational content. The practice's team may include other holistic practitioners and health coaches. Patients should be clear that "ND" (naturopathic doctor) is not equivalent to "MD" (medical doctor) and does not include training in clinical reproductive endocrinology, embryology, or surgical procedures.
Services and Treatments
- Naturopathic fertility assessment
- Preconception health optimization
- Nutritional counseling and therapeutic diet protocols
- Herbal medicine for hormonal support (when appropriate and safe)
- Lifestyle medicine: sleep, stress, environmental toxin reduction
- Laboratory review and functional testing interpretation
- Hormonal balance support
- Support for PCOS, thyroid dysfunction, and adrenal imbalances from a naturopathic perspective
- Integrative support for patients undergoing IVF or IUI (complementary, not replacing conventional treatment)
- Postpartum and recurrent pregnancy loss support from a naturopathic perspective
- Educational programs and group support
Laboratory and Success Rates
Holistic Fertility Center does not perform IVF or other assisted reproductive technology procedures and does not report to SART or the CDC ART surveillance program. Patients seeking published clinical outcome data for IVF success rates should consult the most current cycle-level data published by the CDC's ART Surveillance program and the SART Clinic Summary Report for whichever medical fertility clinic they use for clinical treatment.
Patient Experience
Berkeley's Telegraph Ave corridor near the UC Berkeley campus reflects the city's longstanding culture of alternative and holistic health. Patients who resonate with an integrative, whole-body approach to fertility often feel immediately at home at a practice like Holistic Fertility Center, where the emphasis is on root-cause optimization rather than purely interventional medicine. The practice's educational content, online programs, and community-building elements extend its reach beyond local Berkeley patients. Patients who are also undergoing IVF at a medical clinic may find value in integrative support for nutrition, stress reduction, and lifestyle factors during their treatment cycle.
Considering At-Home Insemination?
Not every fertility journey begins in a clinic. At-home intracervical insemination (ICI) is a lower-cost, private option that suits patients with no known fertility diagnosis — including single parents by choice, same-sex couples, and people who want to try a few cycles before committing to clinical treatment.
At-home insemination kits like those from MakeAMom come with step-by-step instructions designed for donor or partner sperm. Kits are a one-time purchase that can be reused until conception succeeds, require no clinic visit, and arrive in plain, discreet packaging. Many patients use them as a first step while working toward a fertility consultation — or alongside ovulation tracking while they wait for an appointment slot.
If you have a known fertility diagnosis, have been trying for 12 months without success (six months if you're over 35), or your physician has already recommended IUI or IVF, a board-certified reproductive endocrinologist is the right next step.
Insurance and Financing
Naturopathic services are typically not covered by insurance in the same way that medical reproductive endocrinology services are. Some plans with alternative care riders may provide partial coverage for naturopathic consultations. California does not have a state IVF mandate; patients pursuing clinical IVF treatment should verify coverage through their insurer. For patients working with Holistic Fertility Center as an integrative complement to clinical IVF, costs for the naturopathic services are typically paid out of pocket.
Frequently Asked Questions
Is Dr. Aumatma Shah an MD or a reproductive endocrinologist? Dr. Shah holds an ND (naturopathic doctor) degree, not an MD. She is not a board-certified reproductive endocrinologist and does not perform clinical fertility procedures such as IUI or IVF. She provides naturopathic and integrative fertility support.
Can naturopathic fertility support replace IVF or other clinical treatments? No. For patients with diagnosed causes of infertility — such as blocked tubes, severe male factor infertility, low ovarian reserve, or uterine anomalies — clinical treatment with a medical reproductive endocrinologist is the appropriate standard of care. Naturopathic support may be a useful complement for some patients, but should not replace evidence-based clinical treatment when that treatment is medically indicated.
Who benefits most from a holistic fertility center approach? Patients who are in the preconception planning phase with no known diagnosis, those who are making significant lifestyle changes before starting clinical treatment, or those currently undergoing IVF who want nutritional and stress-reduction support alongside their medical protocol may find value in this practice. Patients should discuss any supplements or herbal protocols with their REI physician before using them during an active IVF cycle.
Can I work with both Holistic Fertility Center and an IVF clinic simultaneously? Many patients do pursue integrative support alongside conventional treatment. If you are doing both, full transparency between your naturopathic and medical providers is important — particularly regarding any supplements or herbs, some of which may interact with fertility medications.

