Central New Jersey's fertility landscape is more competitive than many patients realize. Patients in Middlesex County are within reasonable driving distance of major academic centers in New Brunswick, Princeton-area specialty practices, and clinics stretching toward the Philadelphia suburbs. In that context, the Center for Advanced Reproductive Medicine & Fertility — headquartered at 4 Ethel Road in Edison, with satellite offices in Princeton and Cranford — has carved out a specific position: a physician-owned, fully staffed reproductive endocrinology practice that competes explicitly on price and accessibility, backed by a two-physician team with more than three decades of combined subspecialty experience. Its 4.4-star patient rating and recognition as a Center of Excellence by Aetna and United Healthcare/Optum reflect a practice that has earned patient trust over a long track record. For fertility clinics in New Jersey, this Edison-based center warrants serious consideration from patients in Middlesex and surrounding counties.
Physicians and Clinical Team
The practice is led by two board-certified reproductive endocrinologists who trained in the New Jersey medical system and have remained rooted there throughout their careers.
Rahul Sachdev, MD, FACOG earned his medical degree from UMDNJ-New Jersey Medical School and completed his OB/GYN residency at Strong Memorial Hospital at the University of Rochester. He then returned to New Jersey Medical School for subspecialty fellowship training in Reproductive Endocrinology and Infertility. Prior to entering private practice, Dr. Sachdev served as Medical Director and Assistant Professor at UMDNJ-Robert Wood Johnson Medical School, where he directed both the Oocyte Donation Program and the Infertility Section of the Mind-Body Medical Institute at St. Peter's University Hospital. He continues as a volunteer Clinical Assistant Professor at Rutgers-Robert Wood Johnson Medical School. Dr. Sachdev is board-certified in both Reproductive Endocrinology-Infertility and Obstetrics and Gynecology, with more than 35 years of clinical experience. His documented special clinical interests include polycystic ovarian syndrome (PCOS), uterine fibroids, endometriosis, and diminished ovarian reserve — four of the most common diagnoses presenting in reproductive endocrinology practice.
Mahasin Suna Qasim, MD, FACOG completed her undergraduate training at Brown University and earned her medical degree from UMDNJ-Rutgers Medical School. Her OB/GYN residency was completed at Cooper Hospital/University Medical Center in Camden, and her fellowship in Reproductive Endocrinology & Infertility at UMDNJ-Robert Wood Johnson Medical School — the same institution where she and Dr. Sachdev would later build their joint practice. Dr. Qasim is board-certified in both Reproductive Endocrinology & Infertility and Obstetrics and Gynecology. She has been recognized with a Patients' Choice Award and is described in patient reviews as especially sensitive to the emotional dimensions of infertility care. She speaks Arabic and Spanish in addition to English — a meaningful clinical asset in central New Jersey's linguistically diverse patient population.
The two-physician structure is notable. At larger fertility networks, patients often cycle through multiple providers across treatment. At a practice of this size, continuity with one of two physicians across an entire IVF cycle — from baseline evaluation through retrieval and transfer — is a realistic expectation rather than a marketing promise.
Services and Treatments
The Center for Advanced Reproductive Medicine & Fertility offers a full spectrum of assisted reproductive technology services on-site:
- In vitro fertilization (IVF) with both fresh and frozen embryo transfer protocols
- Intracytoplasmic sperm injection (ICSI) for male-factor infertility or prior fertilization failure
- Intrauterine insemination (IUI) for appropriate candidates
- Egg freezing (oocyte cryopreservation) for fertility preservation
- Preimplantation genetic testing (PGT) for chromosomal screening (PGT-A) and monogenic disease (PGT-M)
- Egg donation and embryo donation programs
- Frozen embryo transfer (FET) cycles
- LGBTQ+ family building services, including protocols for same-sex female couples and single women by choice
- Gestational surrogacy support
The practice also emphasizes multilingual staff and personal fertility coaches for each patient — a support model more commonly associated with larger clinic networks but here implemented within a boutique-scale setting. Out-of-town patient accommodations are available, reflecting a patient base that extends beyond the immediate Edison area.
Pricing is publicly disclosed: IVF cycles are listed at $8,400 and egg freezing at $7,000 — among the lowest published base rates in the New Jersey market. The practice's stated positioning is that independent, physician-owned practices can offer more accessible pricing than large hospital-affiliated fertility centers without sacrificing clinical quality. For patients without comprehensive insurance coverage, this price point is a meaningful differentiator. For a full breakdown of what IVF entails medically and financially, see the IVF guide.
Laboratory and Success Rates
Egg retrieval procedures are performed at the Edison facility under anesthesia. Fertilization and embryo culture occur in the practice's in-house embryology laboratory over five to six days, producing blastocyst-stage embryos for transfer or cryopreservation. Lab Director Bo Feng, Ph.D. oversees embryological operations.
SART data reported for the clinic's most recent available cycle year shows 422 total cycles performed. Among patients under 35 using their own eggs, the clinic reported a live birth rate of 63.2% across all transfers and 45.6% for the first transfer — results comparable to national averages for well-performing clinics in that age bracket. Live birth rates declined in older age groups, consistent with national patterns: 27.6% for ages 35–37, 22.5% for ages 38–40, and 15.4% for ages 41–42. Cryopreservation rates were strong, with 92.4% of cycles under age 35 producing frozen embryos — an indicator of laboratory culture quality. Donor egg frozen embryo transfer cycles achieved a 36.4% live birth rate across 33 cycles.
The practice has been designated a Center of Excellence by both Aetna and United Healthcare/Optum — designations that require meeting utilization, quality, and patient safety benchmarks set by the insurer, and that can translate directly into reduced cost-sharing for patients whose plans recognize these designations.
Patient Experience
Patient reviews for the Center for Advanced Reproductive Medicine & Fertility consistently surface a few recurring themes: accessibility by phone and in-person, a non-institutional care environment, and physicians who take time to explain diagnoses and treatment plans in detail.
Dr. Qasim is frequently cited for her attentiveness to the emotional experience of infertility — patients describe her as warm, sensitive to the stress of treatment cycles, and present across the duration of care rather than delegating exclusively to support staff. Dr. Sachdev receives positive comments for thorough consultation practices and careful review of monitoring results at each appointment, with nurses described as responsive to portal messages and phone inquiries.
The practice's weekday hours extend to 8 PM, with Saturday morning monitoring hours from 9 to 11 AM — a scheduling structure that accommodates working patients who cannot attend morning-only monitoring appointments. Sunday hours (9–11:30 AM) are also available for monitoring during active stimulation cycles. This availability is a structural advantage over many academic or hospital-affiliated practices that run shorter monitoring windows.
The clinic's three-location footprint — Edison, Princeton, and Cranford — allows patients in different parts of central New Jersey to access monitoring appointments closer to home or work while maintaining their primary clinical relationship in Edison.
Considering At-Home Insemination?
Not every fertility journey begins in a clinic. At-home intracervical insemination (ICI) is a lower-cost, private option that suits patients with no known fertility diagnosis — including single parents by choice, same-sex couples, and people who want to try a few cycles before committing to clinical treatment.
At-home insemination kits like those from MakeAMom come with step-by-step instructions designed for donor or partner sperm. Kits are a one-time purchase that can be reused until conception succeeds, require no clinic visit, and arrive in plain, discreet packaging. Many patients use them as a first step while working toward a fertility consultation — or alongside ovulation tracking while they wait for an appointment slot.
If you have a known fertility diagnosis, have been trying for 12 months without success (six months if you're over 35), or your physician has already recommended IUI or IVF, a board-certified reproductive endocrinologist is the right next step.
Insurance and Financing
New Jersey operates one of the strongest fertility insurance mandates in the country, and Edison-area patients are well-positioned to benefit. The New Jersey Family Building Act requires fully insured health plans covering groups of more than 50 employees — where the employer is headquartered in New Jersey — to cover medically necessary infertility diagnosis and treatment. Covered services under the mandate include IUI (unlimited cycles), IVF with fresh and frozen embryo transfers, ICSI, PGT, and associated diagnostic testing and medications.
The law's most significant provision for IVF patients is a lifetime benefit of four completed egg retrievals. A 2024 expansion reduced waiting period requirements — from two years to one year for patients under 35, and from one year to six months for patients 35 and older — and extended coverage to single women and women in same-sex relationships, closing a prior gap in the mandate's scope.
The Center for Advanced Reproductive Medicine & Fertility holds insurance contracts with Aetna and Cigna, and its Center of Excellence designations with Aetna and United Healthcare/Optum can reduce out-of-pocket costs for patients covered under those plans. For patients without insurance coverage or whose plans are self-insured (and therefore exempt from the state mandate under federal ERISA rules), the clinic's $8,400 IVF base price provides a self-pay option that sits well below the regional average.
Financial assistance programs are available; patients should discuss financing options directly with the practice's financial counselors at the time of consultation.
Frequently Asked Questions
What is the IVF success rate at Center for Advanced Reproductive Medicine & Fertility?
Based on the most recent SART-reported data, the clinic achieved a 63.2% live birth rate per all transfers for patients under age 35 using their own eggs, across 422 total cycles. Rates for patients aged 35–37 were 27.6%, and 22.5% for ages 38–40. These figures reflect all transfers including both fresh and frozen, and are consistent with national benchmarks for well-performing independent fertility practices. Individual outcomes depend on diagnosis, age, ovarian reserve, and embryo quality — factors best discussed with the treating physician at consultation.
Does New Jersey insurance cover IVF for Edison residents?
Yes, in most cases for employees of qualifying employers. The New Jersey Family Building Act requires fully insured health plans at companies with more than 50 New Jersey-headquartered employees to cover infertility treatment, including up to four lifetime IVF egg retrievals. Coverage was expanded in 2024 to include single women and same-sex couples and to reduce waiting periods. Self-insured plans are exempt. Patients should confirm with their insurer whether their specific plan is fully insured and whether Center for Advanced Reproductive Medicine & Fertility is in-network.
What makes this clinic different from larger fertility networks in New Jersey?
The practice is independently owned and led by two physicians who have each practiced reproductive endocrinology for more than 35 years. Unlike large multi-site networks where patients may interact with rotating physicians across a cycle, the two-physician structure at this clinic supports longitudinal continuity. The practice also publishes its pricing — $8,400 for IVF — which is below many hospital-affiliated competitors in the state. Extended evening and weekend monitoring hours accommodate patients who work conventional business hours.
Does the clinic offer PGT, donor eggs, and LGBTQ+ services?
Yes. The clinic performs preimplantation genetic testing (PGT-A and PGT-M), maintains both egg donation and embryo donation programs, and offers family building services for LGBTQ+ patients including same-sex female couples, single women by choice, and patients pursuing gestational surrogacy. Dr. Qasim's ability to conduct consultations in Arabic and Spanish is an additional resource for patients more comfortable in those languages.