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CONCEPTIONS FAMILY BUILDING ASSOCIATES, PLLC — Fertlo Editorial Review

Independent editorial overview · Pleasant Grove, UT
Photo of Dr. Hrishikesh Pai

Dr. Hrishikesh Pai, MD (Gold Medalist), FRCOG (Hon. UK), MSc, FCPS, FICOG

6 min read
Medically Reviewed
Photo of Dr. Luis Arturo Ruvalcaba Castellón

Dr. Luis Arturo Ruvalcaba Castellón, MD

IVF & Advanced Reproductive Technologies Instituto Mexicano de Infertilidad (IMI), Guadalajara; LIV Fertility Center; University of Guadalajara

Last reviewed:

Conceptions Utah (Pleasant Grove): A Complete Patient Guide

For families in Utah County navigating an infertility diagnosis, most nationally recognized fertility centers are clustered near Salt Lake City — leaving patients in Provo, Pleasant Grove, and Orem to choose between a long commute or limited local options. Conceptions Family Building Associates, PLLC, operating as Conceptions Fertility Center on North State Street in Provo, fills that gap deliberately. Founded to make comprehensive reproductive care accessible and affordable outside the Salt Lake corridor, the practice has earned a 4.9-star reputation while offering a full menu of assisted reproductive technology services. If you are researching fertility clinics in Utah and live in Utah County, this guide covers what you need to know before booking a consultation.

Physicians and Clinical Team

Conceptions Utah's clinical model centers on a single fellowship-trained reproductive endocrinologist backed by a robust team of advanced-practice providers — a structure common in regional independent fertility clinics and one that works when the lead physician has deep credentials.

Andrew K. Moore, M.D. is the founder and medical director. He earned his M.D. from the University of Rochester School of Medicine, completed his OB/GYN residency at Tufts University's Baystate Medical Center, and finished a fellowship in Reproductive Endocrinology and Infertility at the University of Louisville in 2012. He is dual board-certified by the American Board of Obstetrics and Gynecology — in OB/GYN (2011) and in REI (2015). Before founding Conceptions, Dr. Moore spent five years as an Assistant Professor of REI at the University of Utah School of Medicine. He currently sits on the PROLOG editorial board for the American College of Obstetrics and Gynecology and has published research on egg development genetics and infertility. Dr. Moore is also Spanish-fluent — a meaningful asset in a region with a substantial Spanish-speaking population. Patients consistently describe him as warm, direct, and honest about realistic expectations without abandoning hope.

Supporting Dr. Moore at the Provo location is a team of advanced-practice clinicians:

  • Katie McKinnon, PA-C — Physician Assistant
  • Chelsey Cook, FNP-C — Family Nurse Practitioner
  • Claire Escovar, DNP, WHNP-BC — Women's Health Nurse Practitioner with a doctoral degree in nursing practice
  • Erin Phelps, MSN, FNP-C — Family Nurse Practitioner

This team handles monitoring appointments, patient education, and care coordination throughout stimulation and transfer cycles.

Services and Treatments

Conceptions covers the full spectrum of reproductive care — patients in Utah County do not need to travel to Salt Lake City for advanced treatment:

  • IVF — The clinic's complete IVF program includes stimulation, retrieval, fertilization, embryo culture, and fresh or frozen transfer.
  • IUI — A first-line option for unexplained infertility, mild male-factor cases, and single women or lesbian couples using donor sperm.
  • Fertility Preservation / Egg Freezing — Vitrification-based egg and embryo freezing for elective preservation or pre-treatment oncofertility needs.
  • Frozen Embryo Transfer (FET) — Transfer cycles for banked embryos from prior retrievals or donor programs.
  • Fertility Diagnostics — Hormonal bloodwork, antral follicle counts, HSG, semen analysis, and ultrasound.
  • Reproductive Surgery — Dr. Moore performs laparoscopy, hysteroscopy, and myomectomy for fibroids, polyps, endometriosis, and uterine septum.
  • LGBTQ+ Family Building — Reciprocal IVF for lesbian couples, donor sperm IUI, and surrogacy coordination for gay male couples and transgender individuals.
  • Third-Party Reproduction — Egg donor cycles, sperm donation, and gestational surrogacy coordination.
  • Gender Selection — Available through preimplantation genetic testing.

Technology and Laboratory

Conceptions operates dedicated in-house IVF and andrology laboratories — a meaningful distinction from clinics that rely on shared or traveling embryology services.

Greg Christensen, Ph.D. directs both labs. He holds a B.S. from BYU and a doctorate from the University of Utah, where his research focused on the genetic causes of male infertility. He has authored peer-reviewed articles on male infertility genetics and developed specialized protocols for egg preservation from the ovarian tissue of cancer and bone marrow transplant patients — expertise directly relevant to oncofertility cases. With over 20 years of experience as a laboratory technician, director, and consultant across multiple ART programs, Christensen's approach centers on "careful quality management combined with the latest in diagnostic and treatment protocols."

Supporting him are Karen Welch (Andrology Lab Supervisor), Sydnie Davis, MS (IVF Lab Supervisor/Embryologist), and Aubrey Cluff, MS (Embryologist). This depth of credentialed lab staff gives Conceptions a laboratory infrastructure that exceeds what most independent regional clinics maintain.

Patient Experience

A 4.9-star rating at meaningful review volume reflects a consistent pattern rather than a statistical outlier. The recurring themes in Conceptions patient feedback: Dr. Moore's warmth and directness, staff who communicate honestly, and a genuine sense of being treated as an individual. Patients who have been through cycles elsewhere consistently note the difference in responsiveness and accessibility.

The clinic's stated philosophy — "honest medical opinion" without "false hope" — is exactly the calibration that matters in fertility medicine. The Provo clinic runs Monday through Friday, 8:30 AM to 4:30 PM, and serves patients from Highland, Alpine, Lehi, Orem, Mapleton, Vineyard, and the broader Utah Valley. Dr. Moore's Spanish fluency is a clinical asset for the region's Spanish-speaking patient population.

Considering At-Home Insemination?

Not every fertility journey begins in a clinic. At-home intracervical insemination (ICI) is a lower-cost, private option that suits patients with no known fertility diagnosis — including single parents by choice, same-sex couples, and people who want to try a few cycles before committing to clinical treatment.

At-home insemination kits like those from MakeAMom come with step-by-step instructions designed for donor or partner sperm. Kits are a one-time purchase that can be reused until conception succeeds, require no clinic visit, and arrive in plain, discreet packaging. Many patients use them as a first step while working toward a fertility consultation — or alongside ovulation tracking while they wait for an appointment slot.

If you have a known fertility diagnosis, have been trying for 12 months without success (six months if you're over 35), or your physician has already recommended IUI or IVF, a board-certified reproductive endocrinologist is the right next step.

Insurance and Financing

Utah has no state mandate requiring health insurers to cover fertility treatments. This means that for most patients, IVF and related procedures will be out-of-pocket expenses unless their employer-sponsored plan includes explicit fertility benefits — a coverage type that is growing among larger employers but remains inconsistent. Conceptions accepts multiple insurance plans and encourages patients to verify coverage before beginning treatment.

Conceptions has been transparent about its pricing structure, providing patients advance notice of fee changes. At the initial consultation, request a complete fee schedule and ask which components are bundled versus itemized — monitoring visits, anesthesia, ICSI, embryo freezing, and FET are common add-ons, and injectable medications are typically priced separately. Financing is available through third-party lending programs.

Frequently Asked Questions

Does Conceptions treat same-sex couples and single parents? Yes. Conceptions explicitly welcomes LGBTQ+ patients with a full range of services: donor sperm IUI, reciprocal IVF, and surrogacy coordination. The team is experienced with the logistical and legal considerations of third-party reproduction.

Will I see Dr. Moore at most appointments, or primarily the nursing staff? Routine monitoring (ultrasounds, bloodwork during stimulation) is commonly handled by advanced-practice providers at most fertility clinics. At Conceptions, the four NPs and PAs carry significant day-to-day care. Patients who want direct physician involvement at every touchpoint should discuss this during the initial consultation.

Is "Conceptions Family Building Associates" the same practice as Conceptions Fertility Center? Yes. The legal entity is Conceptions Family Building Associates, PLLC. The clinic markets and operates as Conceptions Fertility Center, with the Utah County location at 1900 N State St, Suite 105, Provo — see conceptionsutah.com/locations-provo for current hours and directions.

Is preimplantation genetic testing (PGT) available? Yes. PGT-A (aneuploidy screening) and PGT-M (monogenic disease testing) are available. Candidates typically include patients with recurrent pregnancy loss, chromosomal concerns, or advanced maternal age. Testing adds cost and a lab step, but can significantly improve per-transfer success rates in the appropriate patient population.

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