Eliran Mor, MD — An Honest Editorial Review

Among the many fertility clinics in California, Dr. Eliran Mor has built one of the more recognizable names in San Fernando Valley reproductive medicine. He is the founder and Medical Director of the California Center for Reproductive Health (CCRH) — a single-practice, multi-office REI program whose Encino flagship sits at 16633 Ventura Boulevard. The Encino office serves patients from Tarzana, Sherman Oaks, Woodland Hills, Calabasas, and across the greater Los Angeles basin, while CCRH's West Hollywood location (covered in our sister guide to California Center for Reproductive Health — West Hollywood) extends the same clinical team into the Westside corridor. The Encino location holds a 4.8/364 Google rating — an unusually strong performance for a high-volume REI practice with several hundred reviews.

About the Physician

Dr. Mor earned his MD from the Sackler School of Medicine at Tel Aviv University in Israel. He completed a four-year residency in Obstetrics and Gynecology at New York Methodist Hospital in Brooklyn, New York, followed by a three-year fellowship in Reproductive Endocrinology and Infertility at the Keck School of Medicine of USC — one of the strongest REI fellowship programs in the western United States.

He is double board-certified by the American Board of Obstetrics and Gynecology (ABOG) in both Obstetrics and Gynecology and in Reproductive Endocrinology and Infertility — the highest credentialing standard in the subspecialty. He has been board-certified in California since 2001 and maintains an affiliation as a Clinical Instructor at USC. During his fellowship, his research on insulin receptor autophosphorylation received the Society for Reproductive Endocrinology and Infertility Fellowship Research Prize Paper Award. Browse his PubMed publications for peer-reviewed work across PCOS, ovarian stimulation, male factor infertility, and pregnancy at advanced reproductive age.

About California Center for Reproductive Health (CCRH)

CCRH is organized as a single reproductive medicine practice operating across multiple Southern California offices — primarily Encino (16633 Ventura Blvd) and West Hollywood (9201 West Sunset Blvd), with additional satellite sites. All offices share the same clinical leadership under Dr. Mor, the same electronic health record, and access to the practice's on-site embryology laboratory. Patients who live or work across the Valley-to-Westside corridor can coordinate monitoring at whichever location is geographically convenient without splitting their care across unrelated clinics.

The practice is a reporting member of SART (the Society for Assisted Reproductive Technology), meaning its cycle outcomes are published annually and are independently visible through the SART Clinic Summary Report system. CCRH outcomes also appear in the CDC ART Success Rates report, which is the federally mandated cross-clinic benchmark under the Fertility Clinic Success Rate and Certification Act.

Services Offered

Through CCRH Encino, Dr. Mor and his team offer the full ART spectrum:

• In Vitro Fertilization (IVF), including fresh and frozen embryo transfer
• Access IVF — a lower-cost, minimal-stimulation IVF pathway for appropriate candidates
• Intrauterine Insemination (IUI) and ovulation induction
• Intracytoplasmic Sperm Injection (ICSI) for male factor infertility
• Egg freezing and fertility preservation
• Donor egg IVF — recipient and donor programs
• Gestational surrogacy coordination and medical management
• Preimplantation Genetic Testing (PGT-A, PGT-M) and family balancing / gender selection
• Tubal reversal surgery and reproductive surgery
• LGBTQ+ family building, including reciprocal IVF and known-donor insemination
• Evaluation and treatment of PCOS, endometriosis, diminished ovarian reserve, recurrent pregnancy loss, and male factor infertility

What This Practice Is

CCRH is a full-service REI/IVF program with an on-site embryology lab — not a referral-only consultation practice or a monitoring satellite. The combination of in-house embryology, SART and CDC reporting, and a clinical leader who is double board-certified by ABOG places it among the conventional full-service REIs in the Valley. The Encino office's ~364-review base gives prospective patients a larger sample of patient feedback than is typical for a subspecialty practice.

California SB 729 and Coverage

California's Senate Bill 729, effective January 1, 2026, requires fully insured large-group health plans — those covering 101+ employees and regulated under the California Department of Insurance or Department of Managed Health Care — to cover infertility diagnosis and treatment, including up to three complete egg retrievals per lifetime and unlimited embryo transfers. SB 729 also uses an inclusive definition of infertility that extends eligibility to LGBTQ+ individuals and single people without a male partner.

SB 729 does not apply to self-funded employer plans governed by federal ERISA, small-group plans, individual market plans, or Medi-Cal. Before your consultation, confirm with your HR or benefits administrator whether your plan is fully insured and California-regulated. Our fertility insurance mandates by state guide walks through the distinctions in more detail.

Patient Experience

The Encino office's 4.8/364 Google rating is notable because it holds up across a large review volume — the ratings inflation common in small-sample reviews does not explain performance at that scale. Recurring positive themes cite Dr. Mor's clinical thoroughness, willingness to take on complex cases (advanced maternal age, diminished ovarian reserve, recurrent pregnancy loss), and the multi-office model that lets patients match monitoring to their geography. CCRH also operates an international patient program with Chinese-language resources. As with any high-volume REI, patients report best outcomes when they enter treatment with written questions and a clear understanding of cycle timelines.

Considering At-Home Insemination?

Not every fertility journey begins in a clinic. At-home intracervical insemination (ICI) is a lower-cost, private option that suits patients with no known fertility diagnosis — including single parents by choice, same-sex couples, and people who want to try a few cycles before committing to clinical treatment.

At-home insemination kits like those from MakeAMom come with step-by-step instructions designed for donor or partner sperm. Kits are a one-time purchase that can be reused until conception succeeds, require no clinic visit, and arrive in plain, discreet packaging. Many patients use them as a first step while working toward a fertility consultation — or alongside ovulation tracking while they wait for an appointment slot.

If you have a known fertility diagnosis, have been trying for 12 months without success (six months if you're over 35), or your physician has already recommended IUI or IVF, a board-certified reproductive endocrinologist is the right next step.

When to Consult Dr. Mor at CCRH

Consider an REI consultation with Dr. Mor or the CCRH team if any of the following apply:

• You are under 35 and have been trying to conceive for 12 months without success
• You are 35 or older and have been trying for six months without success
• You have a known fertility-relevant diagnosis: PCOS, endometriosis, diminished ovarian reserve, tubal factor, uterine factor, or male factor infertility
• You have experienced recurrent pregnancy loss (two or more losses)
• You are considering elective egg freezing or fertility preservation ahead of medical treatment
• You are an LGBTQ+ individual or couple planning family building through IVF, reciprocal IVF, donor gametes, or gestational surrogacy
• A previous IUI or IVF cycle was unsuccessful and you are seeking a second opinion

The American Society for Reproductive Medicine (ASRM) also publishes patient-facing guidance on when to seek specialist evaluation.

Location and Contact

Address: 16633 Ventura Boulevard, Suite 1330, Encino, CA 91436 Practice: California Center for Reproductive Health (CCRH) Website: center4reproduction.com Sister office: West Hollywood — 9201 West Sunset Boulevard, Suite 202

Frequently Asked Questions

What is the difference between an REI and an OB/GYN? An OB/GYN is a four-year specialist in women's health, pregnancy, and gynecologic surgery. A Reproductive Endocrinologist and Infertility (REI) specialist has completed an additional three-year fellowship focused specifically on infertility, IVF, reproductive surgery, and reproductive hormone disorders. Dr. Mor is board-certified in both — the ABOG double-board standard that reflects full training across general OB/GYN and the REI subspecialty.

Is CCRH Encino the same practice as CCRH West Hollywood? Yes. California Center for Reproductive Health operates as a single practice across multiple Southern California offices, including Encino and West Hollywood, under Dr. Mor's medical direction. Patients can be seen at whichever office is geographically convenient without splitting their medical record across separate clinics. See our sister guide to CCRH — West Hollywood for details on that location.

Does CCRH report its cycle outcomes to SART? Yes. CCRH is a SART member and reports annually to both SART and the CDC. Prospective patients can review cycle-specific outcome data through the SART Clinic Summary Report search and the CDC ART Success Rates report. Success rates vary substantially by patient age and diagnosis — our how to read IVF success rates guide explains how to interpret them by age band.

Will my insurance cover IVF at CCRH under California SB 729? Possibly. If your employer offers a fully insured large-group plan (101+ employees) regulated by California, SB 729 requires IVF coverage as of January 1, 2026. If your plan is self-funded (ERISA), a small-group plan, an individual market plan, or Medi-Cal, SB 729 does not apply. Verify your plan type with HR before scheduling — our fertility insurance mandates by state guide breaks down the distinctions.

Editorial note: Independently written by the Fertlo editorial team; not sponsored. Verified from public sources as of April 2026; practice details can change — confirm directly with the office before making treatment decisions. See our editorial policy.