GenPrime Fertility (Los Angeles / Anaheim) — An Honest Editorial Review
Among fertility clinics in California, GenPrime Fertility's Los Angeles satellite — located at 1808 W Lincoln Avenue in Anaheim — is a full-service reproductive endocrinology and infertility (REI) practice and in-house IVF lab. It serves Orange County and greater Los Angeles as the U.S. clinic within the international GenPrime network, which also operates locations in Asia.
The practice is led by Medical Director Dr. Pravin T. Goud, MD, PhD, HCLD, who is double board-certified by the American Board of Obstetrics and Gynecology in both OB-GYN and the Reproductive Endocrinology & Infertility subspecialty. He also holds High-Complexity Laboratory Director (HCLD) certification in andrology and embryology — a combination of clinician and embryologist credentials that is relatively uncommon.
Training and Credentials
Dr. Goud earned his medical degree from Seth G.S. Medical College in Mumbai, India, completed a PhD in Reproductive Biology at Ghent University in Belgium (1999), and finished his OB-GYN residency and REI fellowship at Wayne State University in Detroit. Before joining GenPrime, he held faculty appointments at UC Davis and practiced at California IVF, Kaiser Permanente, and Laurel Fertility Care. Browse his PubMed publications on oocyte physiology, in vitro maturation, and oocyte aging.
Attending physician Dr. Zitao Liu, MD, PhD, FACOG, is board-certified in Obstetrics & Gynecology and advocates for mild-stimulation ART protocols. Dr. Xiao Mei Zhang supports the program as a reproductive ultrasound specialist.
Services and Specialties
GenPrime Anaheim offers:
- In Vitro Fertilization (IVF) with in-house embryology lab and frozen embryo transfer
- Intrauterine Insemination (IUI) and ovulation induction
- Egg freezing and oocyte cryopreservation, including onco-fertility
- Donor egg IVF, sperm donation, and gestational surrogacy coordination
- Preimplantation Genetic Testing (PGT-A)
- Sperm evaluation, freezing, and male fertility work-up
- Reproductive surgery — hysteroscopy and laparoscopy
- PRP ovarian rejuvenation (investigational)
Success Rates and Lab Quality
U.S. fertility clinics report IVF cycle outcomes to SART and the CDC. Look up GenPrime Fertility Los Angeles directly on the SART Clinic Summary Report search and on the CDC ART Success Rates report. Raw averages blend very different ages and diagnoses, so always compare within your own age band — our how to read IVF success rates guide walks through the common interpretation traps.
Patient Experience
GenPrime Fertility Los Angeles carries a 5.0/37 Google rating — a perfect score across a meaningful review volume for a boutique clinic. Public reviews highlight personalized protocols, bilingual support (Mandarin and Spanish among clinic staff), and direct access to Dr. Goud during cycles. The Anaheim address is a short drive from Disneyland off Interstate 5 (Euclid St exit), which makes it accessible for patients traveling in from throughout Orange County and the South Bay.
Considering At-Home Insemination?
Not every fertility journey begins in a clinic. At-home intracervical insemination (ICI) is a lower-cost, private option that suits patients with no known fertility diagnosis — including single parents by choice, same-sex couples, and people who want to try a few cycles before committing to clinical treatment.
At-home insemination kits like those from MakeAMom come with step-by-step instructions designed for donor or partner sperm. Kits are a one-time purchase that can be reused until conception succeeds, require no clinic visit, and arrive in plain, discreet packaging. Many patients use them as a first step while working toward a fertility consultation — or alongside ovulation tracking while they wait for an appointment slot.
If you have a known fertility diagnosis, have been trying for 12 months without success (six months if you're over 35), or your physician has already recommended IUI or IVF, a board-certified reproductive endocrinologist is the right next step.
Insurance and Cost in California
California's SB 729, signed in 2024, requires large-group state-regulated commercial health plans to cover infertility diagnosis and treatment — including IVF — beginning July 2025. Self-funded (ERISA) employer plans remain exempt, as do Medi-Cal and individual-market plans. Verify benefits before your first consult. See our fertility insurance mandates by state guide and IVF cost by state breakdown for California-specific pricing.
Location and Contact
Address: 1808 W Lincoln Ave, Anaheim, CA 92801 Phone: (833) 988-9898 Website: la.genprime.com
Frequently Asked Questions
Is GenPrime Fertility accepting new patients? Availability changes throughout the year. Contact the office at (833) 988-9898 to confirm and schedule a new-patient consult.
Does GenPrime accept insurance? GenPrime contracts with several commercial insurers and offers self-pay packages. Under California's SB 729, many large-group commercial plans now include IVF coverage — confirm your specific benefits before starting a cycle.
Do they treat international and out-of-state patients? Yes. GenPrime's international network coordinates cross-border care, and the Anaheim clinic has experience with surrogacy patients traveling from out of state.
Editorial note: Independently written by the Fertlo editorial team; not sponsored. See our editorial policy.