Strong Fertility Center at 125 Lattimore Road in Rochester, New York, is one of the University of Rochester Medical Center (URMC) fertility program's clinical locations. This site operates alongside the Red Creek Drive outpatient facility as part of the same academic reproductive endocrinology program associated with Strong Memorial Hospital. Patients researching fertility care throughout New York can find additional providers in the New York fertility clinics directory.
The entity name associated with this address in public registries — "Gyn Oncology Group of the University of Rochester" — reflects a historical or administrative registration that encompasses multiple URMC gynecologic subspecialty programs at this location, including reproductive endocrinology (Strong Fertility Center) and potentially gynecologic oncology. The patient-facing program for fertility care at this address operates as Strong Fertility Center under URMC's ob-gyn department.
Physicians and Clinical Team
Strong Fertility Center at Lattimore Road is served by the same University of Rochester faculty reproductive endocrinologists as the Red Creek Drive location. Faculty physicians hold academic appointments at URMC's Department of Obstetrics and Gynecology and are engaged in both clinical practice and research activities consistent with academic medicine.
The multi-site structure of Strong Fertility Center — spanning both the Lattimore Road and Red Creek Drive addresses — allows URMC to serve patients at multiple access points in the Greater Rochester area. The physician team, laboratory support, and clinical protocols are shared across both sites.
In an academic medical center, patients routinely interact with the full educational hierarchy: medical students, OB-GYN residents, REI fellows, and attending faculty physicians. This educational mission enriches clinical thoroughness while ensuring that attending faculty review and oversee all aspects of patient care.
Services and Treatments
Strong Fertility Center at Lattimore Road provides access to URMC's reproductive endocrinology services:
- Fertility evaluation and diagnostic workup
- Ovarian reserve assessment (AMH, FSH, antral follicle count)
- Semen analysis and male fertility evaluation
- Ovulation induction (oral and injectable protocols)
- Intrauterine insemination (IUI)
- In vitro fertilization (IVF)
- Intracytoplasmic sperm injection (ICSI)
- Preimplantation genetic testing (PGT-A, PGT-M)
- Frozen embryo transfer (FET)
- Egg and embryo cryopreservation
- Oncofertility — fertility preservation for patients facing gonadotoxic cancer treatment
- Recurrent pregnancy loss evaluation and management
- Uterine evaluation (hysteroscopy, saline infusion sonography)
- LGBTQ+ family-building consultation
The Lattimore Road location's proximity to Strong Memorial Hospital's main campus makes it particularly convenient for oncofertility patients receiving treatment at URMC — a category of patients who often need rapid fertility preservation evaluation and cycle initiation before starting chemotherapy or radiation.
Laboratory and Success Rates
The laboratory infrastructure for Strong Fertility Center's IVF program serves both clinic locations. URMC's embryology laboratory maintains accreditation standards consistent with high-complexity ART laboratory regulations (CLIA, CAP). The laboratory team supports fertilization, extended embryo culture, PGT biopsy, and vitrification cryopreservation.
Patients should review the most current cycle-level data published by the CDC's ART Surveillance program and the SART Clinic Summary Report.
As noted for the Red Creek Drive location, published outcome data for the URMC fertility program may appear under either "Reproductive Endocrinology Infertility GP of Univ of Roch" or "Strong Fertility Center" in SART's registry — ask the program which identifier to use when searching for their outcomes.
Patient Experience
The 125 Lattimore Road address is close to URMC's main Strong Memorial Hospital campus on Elmwood Avenue, in the residential south-Monroe County corridor that many Rochester-area patients find highly accessible. The Lattimore Road area is well-connected to the I-490 belt loop and Route 15A (Elmwood Avenue).
Patients who are actively receiving cancer care or other inpatient/outpatient treatment at Strong Memorial Hospital will find the Lattimore Road fertility location particularly convenient — its proximity to the main hospital campus enables same-day coordination between oncology and fertility preservation consultations when time is of the essence.
For patients who are not receiving active inpatient care at URMC, both the Lattimore Road and Red Creek Drive locations offer comparable access from different parts of the Greater Rochester area. Ask the program's scheduling team which location has better availability for your preferred appointment times.
Considering At-Home Insemination?
Not every fertility journey begins in a clinic. At-home intracervical insemination (ICI) is a lower-cost, private option that suits patients with no known fertility diagnosis — including single parents by choice, same-sex couples, and people who want to try a few cycles before committing to clinical treatment.
At-home insemination kits like those from MakeAMom come with step-by-step instructions designed for donor or partner sperm. Kits are a one-time purchase that can be reused until conception succeeds, require no clinic visit, and arrive in plain, discreet packaging. Many patients use them as a first step while working toward a fertility consultation — or alongside ovulation tracking while they wait for an appointment slot.
If you have a known fertility diagnosis, have been trying for 12 months without success (six months if you're over 35), or your physician has already recommended IUI or IVF, a board-certified reproductive endocrinologist is the right next step.
Insurance and Financing
New York State's infertility insurance mandate applies to large group fully-insured plans, covering three IVF cycles per lifetime for patients with a qualifying infertility diagnosis. URMC participates in major upstate New York insurance networks, including Excellus BCBS and MVP Health Care.
The URMC billing model includes both physician group billing (through URMC/University of Rochester Medical Faculty Group) and potentially facility fees for procedures performed in hospital-adjacent settings. Patients should verify both the physician group and facility component of their coverage when using insurance at URMC.
The University of Rochester itself is among Rochester's largest employers — UR employees should consult HR to understand their specific fertility benefits under the university's health plan, which may differ from the standard New York mandate framework.
Frequently Asked Questions
Why does this listing show "Gyn Oncology Group of the University of Rochester" but the clinic name is Strong Fertility Center? The entity name "Gyn Oncology Group of the University of Rochester" is a legacy or administrative registration associated with the 125 Lattimore Road address in regulatory databases. The patient-facing fertility program at this location is operated as Strong Fertility Center by URMC's Department of Obstetrics and Gynecology. When scheduling or billing, the program will operate under URMC/Strong Fertility Center identifiers. Patients should not be confused by the entity naming difference.
Does the Lattimore Road location perform IVF egg retrievals and transfers on-site? This depends on URMC's current facility configuration. Some academic programs perform retrievals in an outpatient surgical suite adjacent to the clinic, while others require hospital or surgery center access for procedures. Contact Strong Fertility Center to confirm where egg retrievals and embryo transfers are performed, and whether the Lattimore Road location handles these procedures or coordinates them at another URMC site.
Is URMC a good option for oncofertility (fertility preservation before cancer treatment)? Yes. URMC's proximity to Strong Memorial Hospital's oncology services makes it well-suited for urgent oncofertility consultations. Fertility preservation before cancer treatment must often be initiated quickly — sometimes within one to two weeks of cancer diagnosis. URMC's integrated oncology and fertility infrastructure facilitates expedited care for these patients.
What is the process for getting a referral to Strong Fertility Center? Referrals typically come from OB-GYNs, internists, oncologists, or other URMC providers. Patients may also self-refer. If scheduling an oncofertility consultation, alert the scheduling team to the urgency — most programs prioritize oncofertility referrals and can often provide expedited first appointments.