Innovative Fertility Specialists (HRCFG, LLC) in Hoover, AL: Patient Guide
The legal entity HRCFG, LLC operates under the "doing business as" name Innovative Fertility Specialists of Alabama — the first U.S. joint-venture clinic built around INVO Bioscience's INVOcell device and an intravaginal culture (IVC) protocol. Based at 1 Inverness Center Parkway, Suite 210, Hoover, AL 35242, the practice sits in the Inverness corridor of the Birmingham metro, a professional office district off U.S. 280 roughly 20 minutes from downtown Birmingham and easy to reach from Tuscaloosa, Anniston, Montgomery, and the wider central-Alabama region. The clinic publishes its primary phone line as (205) 509-0700 and its website as ifsinvo.health. CMS's NPI 1437731874 lists the group's taxonomy as 207VE0102X — Obstetrics & Gynecology, Reproductive Endocrinology, confirming this is a verified REI practice rather than a general women's-health group. In Fertlo's directory the practice carries a 4.9-star rating across 82 reviews, one of the highest satisfaction scores of any Alabama fertility program.
Innovative Fertility Specialists distinguishes itself nationally as an INVOcenter — a fertility clinic that preferentially uses IVC with the FDA-cleared INVOcell device for its in-vitro cycles, rather than conventional extracorporeal IVF incubation. The clinical and business case for this model is affordability: the practice's published all-in IVC price point has been quoted at "generally less than $7,000" per cycle, compared with the $12,000–$17,000 range typical for conventional IVF at U.S. clinics. For Alabama patients paying out of pocket — a majority, given the state has no fertility-insurance mandate — that price differential is often the difference between pursuing treatment and putting it off.
Physicians and Clinical Team
Nicholas A. Cataldo, MD, MPH is the clinic's reproductive endocrinologist. Dr. Cataldo completed his undergraduate training at Harvard, a master's in biochemistry at UC Berkeley, and his medical degree through the Harvard–MIT Program in Health Sciences and Technology. He interned in internal medicine at Brown, completed OB/GYN residency at Stanford University, and finished his fellowship in reproductive endocrinology and infertility at UC San Francisco — three of the most competitive training programs in the country. He practiced reproductive medicine at Stanford before moving to Birmingham in 2005, where he added a Master of Public Health in Epidemiology from UAB in 2014. His academic profile emphasizes a long-standing focus on equitable access to reproductive care, including research and clinical work directed at patients who face financial or socioeconomic barriers to fertility treatment — a philosophy aligned with the practice's affordable-IVC model.
Karen R. Hammond, DNP, CRNP is co-founder, advanced-practice provider, and the public face of the practice. A Birmingham native, Dr. Hammond earned all three of her degrees — BSN, MSN, and DNP — from UAB and has practiced in reproductive endocrinology and infertility since 1985, a career now spanning more than four decades. She is board-certified as a women's-health nurse practitioner. In 2018 she established what the practice describes as its "Affordable IVF program," built around INVOcell/IVC, which has since drawn patients from outside Alabama. Patient reviews frequently refer to her by name and credit her with the clinic's high rating.
The nursing and laboratory team supports a relatively low patient volume compared with large hospital-affiliated REI programs, which is consistent with the boutique, single-physician model the practice operates.
What Is INVOcell / IVC — and Who Is It For?
INVOcell is an FDA-cleared medical device that allows egg–sperm incubation to occur inside the vaginal cavity of the patient rather than in a conventional laboratory incubator. The workflow is largely the same as IVF through egg retrieval: ovarian stimulation, monitoring, and transvaginal retrieval. After retrieval, the eggs and sperm are loaded into the INVOcell device, which is then placed intravaginally for several days of incubation. Embryos are subsequently transferred to the uterus in a standard embryo-transfer procedure. Patients can typically travel home the same day as transfer.
IVC is best suited for patients with a favorable prognosis and a relatively straightforward cycle profile: younger patients, those with good ovarian reserve, and those without severe male-factor infertility. Patients with complex cases — diminished ovarian reserve requiring ICSI with very few eggs, severe endometriosis, recurrent implantation failure, or a strong indication for preimplantation genetic testing — may be better served by conventional IVF protocols, and Innovative Fertility Specialists is upfront that not every patient is an IVC candidate.
Services Offered
- Intravaginal culture (IVC) with INVOcell — the practice's primary IVF alternative
- Conventional IVF — available for patients who are not IVC candidates
- Intracytoplasmic sperm injection (ICSI) — for male-factor cases
- Intrauterine insemination (IUI) — for cervical factor, mild male factor, or unexplained infertility
- Ovulation induction and timed-intercourse cycles
- Female and male fertility evaluation — hormonal panels, ultrasound, semen analysis
- Embryo and sperm cryopreservation
- Fertility preservation — egg freezing for medical and elective indications
SART Reporting and Success Rates
Innovative Fertility Specialists reports its cycles to SART (Society for Assisted Reproductive Technology), where IVC cycles appear as a distinct category. Because the clinic operates a lower-volume, IVC-focused model, patients should review the practice's age-stratified SART data carefully — a smaller denominator of cycles means year-to-year variability is higher, and aggregate live-birth rates for IVC have historically been somewhat lower than age-matched conventional IVF at high-volume programs, though published studies have shown comparable outcomes in favorable-prognosis patients. For context on how to read this data, see our how to read IVF success rates guide, and review clinic-specific data at sart.org and the CDC ART National Summary Report.
Insurance and Financing
Alabama has no state fertility insurance mandate. Alabama is not among the states — Illinois, New Jersey, Massachusetts, New York, and others — that require covered employers to include IVF benefits in group health plans. For the vast majority of Alabama patients, this means treatment is paid out of pocket unless their employer has voluntarily added a fertility benefit. Our fertility insurance mandates by state 2025 guide walks through which states require coverage and what typically qualifies.
A conventional IVF cycle runs $12,000–$17,000 before medications at most U.S. clinics, with stimulation drugs adding another $3,000–$6,000. Innovative Fertility Specialists's published IVC pricing — under $7,000 all-in for qualifying patients — meaningfully lowers the up-front barrier. Patients should request an itemized quote at consultation, as diagnostic testing, cryostorage, ICSI, and anesthesia fees may be additional. For a broader picture of treatment costs across states, see our IVF cost by state comparison.
Considering At-Home Insemination?
Not every fertility journey needs to begin with IVF or even IUI. At-home intracervical insemination (ICI) is a lower-cost, private option well suited to patients without a known fertility diagnosis — including single parents by choice, same-sex couples, and people who want to try a few cycles on their own before committing to clinic-based treatment.
At-home insemination kits from MakeAMom come with step-by-step instructions for use with donor or partner sperm. Kits are a one-time purchase, reusable until conception succeeds, and arrive in plain, discreet packaging. Many patients use them as a first step while scheduling an initial fertility consultation, or alongside ovulation tracking during the months before an available clinic slot opens up.
If you have a known fertility diagnosis, have been trying unsuccessfully for 12 months (six months if you're over 35), or your physician has already recommended IUI or IVF, a board-certified reproductive endocrinologist is the right next step.
How Innovative Fertility Specialists Compares in Alabama
Patients evaluating Hoover/Birmingham-area fertility options should weigh several practices side by side. Alabama Fertility Specialists (AFS) and Alabama Center for Reproductive Medicine (ACRM) are the two largest independent REI programs in central Alabama and offer full-service conventional IVF, PGT, and reproductive surgery. Fertility Institute of North Alabama (FINA) in Huntsville serves northern Alabama. Innovative Fertility Specialists fits a different niche: a single-REI INVOcenter focused on affordable IVC for favorable-prognosis patients who want lower up-front costs. Our fertility clinics in Alabama directory lays out the full landscape of verified Alabama practices.
Frequently Asked Questions
Is INVOcell/IVC the same as IVF?
Not exactly. IVC is a form of assisted reproductive technology that replaces the laboratory incubation step of IVF with intravaginal incubation using the INVOcell device. Stimulation, egg retrieval, and embryo transfer are the same as conventional IVF. IVC is FDA-cleared and is reported to SART as an ART cycle, but it is a distinct protocol and not every patient is a candidate.
Does the clinic offer conventional IVF for patients who aren't IVC candidates?
Yes. The practice's REI physician, Dr. Cataldo, is trained in full-scope reproductive medicine, and the clinic offers conventional IVF, ICSI, and related procedures for patients whose clinical profile is not a fit for INVOcell.
How do I know whether I'm a candidate for INVOcell/IVC?
Candidacy is determined at the consultation based on ovarian reserve markers (AMH, antral follicle count), age, semen analysis, and any prior fertility history. Patients with very low ovarian reserve, severe male-factor infertility, or strong indications for preimplantation genetic testing may be guided toward conventional IVF instead.
What does Fertlo's 4.9/82 rating reflect?
Fertlo's displayed rating reflects aggregated patient-review signal across public platforms; at 82 reviews the sample is meaningful, and 4.9 stars is among the highest scores of any fertility practice in Alabama. Patient-review ratings are a quality indicator but should be weighed alongside SART outcome data and clinical-fit considerations.
Editorial note: Independently written by the Fertlo editorial team; not sponsored. See our editorial policy.

