Mor Fertility operates from 245 Fifth Avenue, Suite 308, New York, NY 10016 — in the Flatiron/NoMad neighborhood of Manhattan, at the intersection of Fifth Avenue and 28th Street. The address places the clinic in one of Midtown Manhattan's most accessible professional hubs, convenient for patients from all five boroughs via Penn Station, Grand Central, and the 28th Street subway stops on the R/W and N lines. The practice holds a 4.6-star rating from 22 reviews. Patients comparing fertility options across the state can browse the New York fertility clinic directory.
Physicians and Clinical Team
Mor Fertility is led by reproductive endocrinologists committed to a high-touch, individualized approach to fertility care in a market where large volume clinics are common. New York City's fertility landscape includes some of the world's highest-volume IVF programs alongside boutique practices, and Mor Fertility positions itself toward the latter — emphasizing physician continuity, personalized protocol design, and attentive patient communication rather than a high-throughput volume model.
The clinical team includes board-certified reproductive endocrinologists and fertility nurses who manage day-to-day cycle coordination. Financial counselors assist patients with New York's fertility insurance mandate requirements and payment planning. The Fifth Avenue address is in a professional office building environment that provides a private and professional atmosphere for fertility consultations and monitoring visits.
Services and Treatments
- IVF with ICSI
- Frozen embryo transfer (FET)
- IUI with partner or donor sperm
- Egg freezing (elective fertility preservation)
- Medical fertility preservation for oncology patients
- Donor egg IVF
- Donor sperm programs
- Gestational carrier coordination
- Pre-implantation genetic testing (PGT-A, PGT-M)
- Recurrent pregnancy loss evaluation
- Male factor infertility workup
- PCOS management and ovulation induction
- Endometriosis assessment
- Fertility consultation with ovarian reserve testing
- Second-opinion consultations
Laboratory and Success Rates
Mor Fertility's clinical model coordinates embryology laboratory services as part of full IVF cycle management, including ICSI, blastocyst culture, vitrification, and PGT biopsy coordination. The practice's outcomes-focused approach means that laboratory quality and protocol selection are treated as central determinants of patient success rather than commodity services. Patients should review the most current cycle-level data published by the CDC's ART Surveillance program and the SART Clinic Summary Report.
Patient Experience
Mor Fertility's Flatiron address is one of Manhattan's most professionally desirable clinic locations — well-served by multiple subway lines, convenient for the tech, media, and finance employers clustered in the Flatiron and NoMad neighborhoods, and accessible from Midtown East and West, Chelsea, and the Village. The building's professional environment supports the private, discreet atmosphere that many fertility patients prefer.
The 4.6-star rating from 22 reviews reflects strong patient satisfaction from a practice that is still establishing its review volume in a competitive market. Early reviewers emphasize the quality of the physician's communication and the personalized attention they received — qualities that stand out in a New York fertility market where some larger clinics manage hundreds of active cycles simultaneously. Patients who have previously felt like a number at a high-volume practice frequently cite the experience of being known and remembered at Mor Fertility as meaningful.
Manhattan's fertility patient population is sophisticated and mobile — many patients are comparing multiple clinics, seeking second opinions, and doing extensive research before committing. Mor Fertility's positioning is aimed at patients who have done that research and are specifically seeking the combination of clinical quality and individualized care.
Considering At-Home Insemination?
Not every fertility journey begins in a clinic. At-home intracervical insemination (ICI) is a lower-cost, private option that suits patients with no known fertility diagnosis — including single parents by choice, same-sex couples, and people who want to try a few cycles before committing to clinical treatment.
At-home insemination kits like those from MakeAMom come with step-by-step instructions designed for donor or partner sperm. Kits are a one-time purchase that can be reused until conception succeeds, require no clinic visit, and arrive in plain, discreet packaging. Many patients use them as a first step while working toward a fertility consultation — or alongside ovulation tracking while they wait for an appointment slot.
If you have a known fertility diagnosis, have been trying for 12 months without success (six months if you're over 35), or your physician has already recommended IUI or IVF, a board-certified reproductive endocrinologist is the right next step.
Insurance and Financing
New York has a fertility insurance mandate that requires qualifying health plans to cover infertility diagnosis and treatment, including IVF, for many patients. New York's mandate provides meaningful financial coverage for a significant portion of the patient population. Mor Fertility's financial counselors can verify your plan's compliance with the mandate, communicate specific coverage details, and present financing options for any remaining patient responsibility.
Frequently Asked Questions
What is the address of Mor Fertility in New York? The clinic is at 245 Fifth Avenue, Suite 308, New York, NY 10016, in the Flatiron/NoMad neighborhood near 28th Street.
Which subway lines serve the clinic? The 28th Street station on the R/W line is on Fifth Avenue directly adjacent to the building. The N/Q/R/W trains also stop at 28th. Penn Station and Grand Central are both within walking or short subway distance.
Does New York require fertility insurance coverage? Yes. New York has a fertility insurance mandate that requires qualifying health plans to cover infertility diagnosis and treatment including IVF. Coverage specifics depend on your plan type. The financial counseling team can verify your benefits.
Does Mor Fertility offer care for single parents by choice and LGBTQ+ patients? Yes. The practice serves all family-building circumstances. Single parents by choice and same-sex couples can access donor sperm programs, donor egg IVF, and gestational carrier coordination through Mor Fertility.