Moreland OB-GYN Associates — An Honest Editorial Review

Among fertility clinics in Wisconsin, most patients in Milwaukee's western suburbs begin their reproductive-health journey not at a fertility center but at a general OB/GYN practice. Moreland OB-GYN Associates, S.C. is the largest independent women's-health group serving Waukesha County, with 14 physicians and five advanced practice providers across a network of offices in Waukesha, Brookfield, Hartland, Mukwonago, Oconomowoc, Sussex, and Watertown. It is not an IVF clinic, and it is not a reproductive endocrinology practice — but for workup, early treatment, and continuity of care, it is where many Waukesha-area fertility stories actually start.

The "S.C." suffix in the legal name is a Wisconsin Service Corporation designation, the standard professional-corporation structure for physician-owned Wisconsin practices. Moreland is physician-owned and independent, not part of a health-system employment model, though the group maintains a longstanding partnership with ProHealth Care for hospital-based deliveries and gynecologic surgery.

About the Practice

Moreland OB-GYN Associates is a 14-physician, five-APP general obstetrics and gynecology group. Physicians listed on the practice's public provider roster include:

• Lorree L. Dyoco, MD, FACOG, MSCP
• Darin R. Gregory, MD, FACOG
• Jessica M. Herzberg, MD, FACOG
• Sarah A. Janz, MD, FACOG
• Lauren K. Kurtz, MD, FACOG
• Courtney A. Lemieux, MD, FACOG
• Diane I. Meisles, DO, FACOG
• Allison M. Nelson, MD, FACOG, MSCP
• Christine A. Sponagle, MD, FACOG, MSCP
• Lara E. Stein, MD, FACOG
• Matthew W. Taylor, MD, FACOG, MSCP
• Megan M. Trester, MD, FACOG
• Stephanie M. Voice, DO, FACOOG
• Geneva M. Wahl, MD, FACOG

Most physicians carry the FACOG designation (Fellow of the American College of Obstetricians and Gynecologists), indicating board certification by the American Board of Obstetrics and Gynecology. Dr. Voice carries FACOOG, the osteopathic equivalent. The "MSCP" designation held by several physicians is Menopause Society Certified Practitioner — relevant for patients whose fertility questions overlap with perimenopausal or diminished-ovarian-reserve concerns.

Advanced practice providers include PAs Claire Benishek, Katie Kent, and Katie Smith, and APNPs Claire Fitzgerald and Carrie Palmer.

Hospital affiliations. Moreland obstetricians deliver at ProHealth Waukesha Memorial Hospital (Waukesha County's only Level III NICU, capable of caring for infants born as early as 22 weeks) and ProHealth Oconomowoc Memorial Hospital (Level II NICU for infants born at 32 weeks or later). Gynecologic surgery is performed at those two hospitals plus ProHealth Waukesha Memorial Hospital-Mukwonago.

Services Offered

Moreland provides the full scope of general obstetrics and gynecology rather than specialty fertility care:

• Routine and high-risk obstetrics with ProHealth-based delivery
• Well-woman exams, Pap screening, and cervical-cancer surveillance
• Contraception counseling, IUD and implant placement, and permanent-contraception options
• Preconception counseling and early infertility workup
• Ovulation-cycle assessment and timed-intercourse guidance
• Hysterosalpingography (HSG) referral and tubal-patency evaluation
• Menopause and perimenopause management (several MSCP-certified physicians)
• In-office gynecologic procedures, hysteroscopy, and endometrial biopsy
• Minimally invasive and robotic gynecologic surgery at ProHealth facilities
• Pelvic-pain, endometriosis, and fibroid evaluation

The practice does not publicly advertise on-site IUI programs, IVF, egg freezing, donor-egg cycles, or embryology services. Patients who need assisted reproductive technology are referred out to a Wisconsin reproductive endocrinologist.

What This Practice Is — and Isn't

Moreland OB-GYN is an appropriate starting point for:

• A preconception visit to review health history, medications, and lifestyle factors
• Initial infertility workup: day-3 FSH and estradiol, AMH, TSH, prolactin, antral follicle count on pelvic ultrasound, HSG, and partner semen-analysis referral
• Cycle tracking and ovulation assessment before 12 months of trying (six months if over 35)
• Gynecologic-surgery evaluation for endometriosis, fibroids, or polyps that may be contributing to subfertility
• Ongoing women's-health continuity during and after fertility treatment elsewhere

It is not the right clinic for:

• In vitro fertilization, egg retrieval, or embryo transfer
• Intracytoplasmic sperm injection (ICSI) or preimplantation genetic testing (PGT)
• Third-party reproduction (donor egg, donor embryo, gestational surrogacy)
• Fertility preservation with oocyte or embryo cryopreservation
• Complex male-factor infertility beyond basic semen-analysis referral
• Recurrent pregnancy loss workup requiring REI-level genetics or immunology

Wisconsin patients who need those services typically travel to one of the state's REI programs. Options to discuss with your Moreland physician include:

• Wisconsin Fertility Institute (Middleton/Madison, with Milwaukee-area outreach)
• Reproductive Specialty Center (Milwaukee suburbs)
• UW Health Generations Fertility Care (Madison, academic REI program)
• Generations Fertility Care (Madison)

When asking for a referral, patients should verify whether the destination clinic reports outcomes to SART and CDC ART, and whether the clinic's embryology lab is on-site or outsourced. Our how to read IVF success rates guide walks through the data fields that matter most. Professional-society guidance from the American Society for Reproductive Medicine and peer-reviewed reviews on PubMed can further contextualize what a rigorous REI workup should include.

Wisconsin Insurance Context

Wisconsin is not a fertility-mandate state. There is no statute requiring commercial insurers to cover infertility diagnosis or treatment, and Wisconsin Medicaid does not cover IVF. In practice:

• Diagnostic workup (bloodwork, ultrasound, HSG) is often covered under standard gynecology benefits because these tests have non-fertility indications.
• Oral ovulation-induction medications (letrozole, clomiphene) are frequently covered under pharmacy benefits.
• IUI coverage varies widely by plan.
• IVF is almost always self-pay unless a Wisconsin patient happens to work for a self-funded employer that voluntarily includes a fertility benefit (some large Milwaukee-area employers do).

Before scheduling any assisted-reproduction cycle, review our fertility insurance mandates by state guide and ask Moreland's billing team which diagnostic codes will run through your gynecology benefit versus a fertility exclusion.

Patient Experience

Moreland OB-GYN's Waukesha location carries a 4.8-star Google rating across 599 reviews — an unusually large and consistent sample for a suburban women's-health group. That volume matters: single-physician practices can sustain high ratings with a few dozen reviewers, but a 14-physician group maintaining 4.8 across nearly 600 reviews reflects operational consistency across many providers and many patient visits per week.

Recurring themes in public reviews include physicians who take time during visits, APPs who provide timely follow-up, and an office that handles both routine gynecology and obstetric care without the impersonal feel of a health-system-employed model. For a fertility-seeking patient, continuity with a single OB/GYN through workup, early treatment, pregnancy, and postpartum is meaningful — especially if that pregnancy arrives after time at an REI.

Considering At-Home Insemination?

For patients without a known diagnosis — particularly same-sex couples and single parents by choice who already have donor sperm arranged — at-home intracervical insemination (ICI) is often a reasonable first step while an OB/GYN workup is underway.

At-home insemination kits from MakeAMom are a one-time purchase, reusable until conception, and ship in plain, discreet packaging. If you have been trying 12 months (six if over 35), have a known diagnosis, or your physician has recommended IUI or IVF, in-clinic treatment with an REI is the right next step.

When to Add a Clinical REI

Consider asking your Moreland physician for a reproductive-endocrinology referral if any of the following apply:

• Trying for 12 months without conception (six months if age 35 or older)
• Age 40 or older at the start of trying
• Known diminished ovarian reserve (low AMH or elevated day-3 FSH)
• Tubal disease, hydrosalpinx, or prior tubal surgery
• Moderate-to-severe endometriosis
• Severe male-factor infertility on semen analysis
• Two or more pregnancy losses (recurrent pregnancy loss)
• A desire for fertility preservation before cancer treatment or gender-affirming care
• Need for donor egg, donor embryo, or gestational carrier arrangements

Location and Contact

Address: 1111 Delafield Street, Suite 120, Waukesha, WI 53188 Phone: (262) 544-4411 Hours: Monday–Thursday 7:30 a.m. – 6:00 p.m.; Friday 7:30 a.m. – 4:00 p.m. Website: morelandobgyn.com

Additional Moreland offices are located in Brookfield, Hartland, Mukwonago, Oconomowoc, Sussex, and Watertown; physicians rotate between sites.

Frequently Asked Questions

Does Moreland OB-GYN perform IVF or IUI? Moreland is a general OB/GYN practice. Physicians perform fertility workups and can prescribe oral ovulation-induction medications, but the practice does not publicly advertise in-office IUI programs or IVF. Patients who need IUI, IVF, or advanced reproductive technology are referred to a Wisconsin reproductive endocrinologist.

Where do Moreland physicians deliver babies? ProHealth Waukesha Memorial Hospital (Level III NICU) and ProHealth Oconomowoc Memorial Hospital (Level II NICU). Gynecologic surgery is also performed at ProHealth Waukesha Memorial Hospital-Mukwonago.

Is fertility treatment covered by Wisconsin insurance? Wisconsin does not mandate fertility coverage. Diagnostic testing is often covered under standard gynecology benefits, but IUI and IVF coverage depends entirely on your specific plan. See our fertility insurance mandates by state guide.

How do I get a reproductive-endocrinology referral from Moreland? Any Moreland physician can provide a referral to a Wisconsin REI based on clinical indication. Common destinations include Wisconsin Fertility Institute, Reproductive Specialty Center, and UW Health Generations Fertility Care. Ask specifically about clinics that report outcomes to SART and operate on-site embryology labs.

Editorial note: Independently written by the Fertlo editorial team; not sponsored. See our editorial policy.