Reproductive Fertility Center (West Hollywood) — An Honest Editorial Review

If you are researching fertility clinics in California and you have landed on Reproductive Fertility Center (RFC), a note of clarification up front: despite sharing a West Hollywood zip code and the same Sunset Boulevard building as California Center for Reproductive Health (CCRH), RFC is a completely separate practice. CCRH (Suite 202) was founded by Dr. Eliran Mor; RFC (Suite 500) is a different REI group founded and directed by Dr. Peyman Saadat, MD, FACOG. Same address line, different elevator stop, different clinic — worth confirming when you book so you arrive at the right suite.

RFC operates as a Southern California REI network with satellite offices in Corona (formerly Riverside) and Glendora, but the West Hollywood office is the Los Angeles location — there is no separate "Los Angeles" RFC office. If you are seeing a "Reproductive Fertility Center — Los Angeles, CA" sister listing, it refers to this same West Hollywood address. The organization is legally registered as Lin Fertility IVF Network, Inc. (d/b/a Reproductive Fertility Center), with organizational NPI 1861958985 and REI taxonomy code 207VE0102X, independently verifiable through the NPI Registry.

About the Practice

RFC's clinical leadership sits with Dr. Peyman Saadat, MD, FACOG, a dually board-certified reproductive endocrinologist who has practiced in Los Angeles for more than twenty years. Dr. Saadat earned his bachelor's in biology from California State University, Northridge, his medical degree from the Keck School of Medicine at USC, and completed his REI fellowship at LAC+USC Medical Center — one of the oldest REI training programs on the West Coast. He is board-certified in Obstetrics and Gynecology and in the Division of Reproductive Endocrinology and Infertility of the American Board of Obstetrics and Gynecology, both of which can be independently verified through the ABOG physician lookup. His individual NPI is 1699823682 with primary taxonomy 207V00000X (OB/GYN) and California medical license A64686.

Dr. Saadat serves as Medical Director across all three RFC locations, with the West Hollywood office functioning as the flagship for IVF and advanced reproductive technology (ART) services. The Corona and Glendora satellites primarily handle consultations, monitoring, and follow-up for patients in the Inland Empire and San Gabriel Valley, while egg retrieval and embryo transfer procedures coordinate through the West Hollywood location. Patients scheduling at a satellite should confirm which procedures happen where so the travel plan for retrieval day is clear.

Services Offered

RFC offers the full ART spectrum for Southern California patients:

• Comprehensive fertility evaluation (AMH, AFC, HSG, semen analysis, genetic screening)
• Ovulation induction and intrauterine insemination (IUI)
• In vitro fertilization (IVF), including freeze-all protocols
• Intracytoplasmic sperm injection (ICSI) for male-factor infertility
• Egg freezing and fertility preservation
• Embryo freezing and frozen embryo transfer (FET)
• Preimplantation genetic testing (PGT-A and PGT-M)
• Donor-egg, donor-sperm, and gestational-carrier cycles
• LGBTQ+ family-building and reciprocal IVF
• Tubal ligation reversal (a less common service among LA REI practices, offered in-house)
• Management of endometriosis, PCOS, diminished ovarian reserve, and recurrent pregnancy loss

What This Practice Is

RFC is a full-service REI program — not a general OB/GYN office, not a wellness practice, and not a boutique concierge operation. The practice reports cycle outcomes annually to the Society for Assisted Reproductive Technology (SART), and clinic-level data is published in the SART Clinic Summary Report. Independently verified federal outcome data is available through the CDC ART Surveillance Reports. SART and CDC data are reported at the practice level, not per-office, so published RFC outcomes reflect the combined West Hollywood / Corona / Glendora program.

Clinical practice at RFC follows American Society for Reproductive Medicine (ASRM) guidelines, which most US REI programs use to set evidence-based standards for stimulation protocols, transfer number, and PGT utilization. Supporting peer-reviewed literature is indexed on PubMed. For a walkthrough of how to read cycle-level success data without falling into common interpretation traps, see our guide to how to read IVF success rates.

California SB 729 and Coverage

California's Senate Bill 729 (SB 729) took effect January 1, 2026, materially changing IVF coverage for many Californians. The mandate requires fully insured large-group health plans — those covering 101 or more employees and regulated under the California Department of Insurance or the Department of Managed Health Care — to cover infertility diagnosis and treatment, including up to three complete egg retrieval cycles per lifetime with unlimited embryo transfers. The law also uses an inclusive definition of infertility that extends eligibility to LGBTQ+ individuals and single patients who would not previously have met traditional clinical definitions.

SB 729 does not apply to self-funded employer plans (governed by federal ERISA law and exempt from state benefit mandates), to small-group plans, to individual-market plans, or to Medi-Cal. Before your first consultation at RFC, call your HR or benefits administrator and ask two specific questions: (1) is my plan fully insured or self-funded, and (2) is it regulated under a California state agency. If the answers are "fully insured" and "California-regulated," SB 729 applies. For the process side of what an IVF cycle actually involves — ovarian stimulation, egg retrieval, fertilization, embryo transfer, and the two-week wait — our IVF guide walks each stage.

Patient Experience

RFC's West Hollywood office holds a 4.8-star rating across 244 patient reviews at the time of writing. Recurring themes in reviews include Dr. Saadat's accessibility and willingness to explain protocol decisions directly to patients, the practice's flexibility with international and out-of-state patients (LAX is a short drive from the Sunset/Doheny corridor), and the relatively faster consultation scheduling compared to some larger LA networks. As with any high-volume REI practice, patient satisfaction correlates with expectations set at intake — patients who confirm the monitoring schedule, the retrieval location, and the billing/insurance verification in advance report the smoothest experience.

Considering At-Home Insemination?

Not every fertility journey begins in a clinic. At-home intracervical insemination (ICI) is a lower-cost, private option that suits patients with no known fertility diagnosis — including single parents by choice, same-sex couples, and people who want to try a few cycles before committing to clinical treatment.

At-home insemination kits like those from MakeAMom come with step-by-step instructions designed for donor or partner sperm. Kits are a one-time purchase that can be reused until conception succeeds, require no clinic visit, and arrive in plain, discreet packaging. Many patients use them as a first step while working toward a fertility consultation — or alongside ovulation tracking while they wait for an appointment slot.

If you have a known fertility diagnosis, have been trying for 12 months without success (six months if you are over 35), or your physician has already recommended IUI or IVF, a board-certified reproductive endocrinologist is the right next step.

When to Consult Reproductive Fertility Center

• You are 35 or older and have been trying to conceive for six months without success
• You are under 35 and have tried for 12 months without a pregnancy
• You have a known diagnosis — endometriosis, PCOS, tubal factor, diminished ovarian reserve, or male-factor infertility
• You are considering tubal ligation reversal as an alternative or complement to IVF
• You need donor eggs, donor sperm, or a gestational carrier
• You are planning egg freezing for medical or elective reasons
• You are an LGBTQ+ couple or single parent by choice exploring reciprocal IVF, known-donor IUI, or gestational surrogacy

Location and Contact

Address: 9201 West Sunset Boulevard, Suite 500, West Hollywood, CA 90069 Phone: (310) 881-8846 Website: reproductivefertility.com Practice: Reproductive Fertility Center (RFC) — West Hollywood (Los Angeles) flagship Organization: Lin Fertility IVF Network, Inc. (Org NPI 1861958985) Medical Director: Dr. Peyman Saadat, MD, FACOG (NPI 1699823682) Additional offices: Corona, CA (802 Magnolia Ave, Ste 106) and Glendora, CA (315 E Rte 66, Ste 202)

Frequently Asked Questions

Is Reproductive Fertility Center the same as California Center for Reproductive Health (CCRH)? No. Despite sharing the 9201 W Sunset Blvd building in West Hollywood, RFC and CCRH are two unrelated REI practices. RFC occupies Suite 500 and is directed by Dr. Peyman Saadat; CCRH occupies Suite 202 and was founded by Dr. Eliran Mor. Different organizations, different NPIs, different clinical teams. When booking, confirm the suite number to make sure you reach the correct practice.

Is there a separate Reproductive Fertility Center office in Los Angeles proper? No. RFC's "Los Angeles" office is the West Hollywood location at 9201 W Sunset Blvd, Suite 500. West Hollywood sits inside LA County and is often referred to as "Los Angeles" on third-party directories, but there is no second LA-proper address. The practice's other two California offices are in Corona (Riverside County) and Glendora (Los Angeles County's San Gabriel Valley).

Is RFC a SART member, and where can I see their IVF outcomes? Yes. RFC reports cycle outcomes to the Society for Assisted Reproductive Technology (SART), which feeds into the national SART/CDC registry. Current cycle-level pregnancy and live-birth rates by age and diagnosis are available in the SART Clinic Summary Report, and federal data is published in the CDC ART Surveillance Reports. Claims of success rates "40% higher than national average" that appear on the RFC website should be checked against the age- and diagnosis-stratified SART report — clinic marketing averages, without that breakdown, rarely answer the question a specific patient is asking.

How does California SB 729 affect my out-of-pocket cost at RFC? If you have a fully insured large-group health plan (101+ employees) regulated by a California state agency, SB 729 (effective January 1, 2026) requires coverage of infertility diagnosis and treatment, including up to three complete egg retrieval cycles per lifetime and unlimited embryo transfers. SB 729 does not apply to self-funded ERISA plans, small-group plans, individual-market plans, or Medi-Cal. Before your first consultation, confirm with your HR or benefits administrator whether your plan is fully insured and California-regulated, then ask RFC's billing team to verify in-network status and expected out-of-pocket.

Editorial note: Independently written by the Fertlo editorial team; not sponsored. See our editorial policy.