The Sher Institute for Reproductive Medicine New Jersey PA is a legacy SIRM entity associated with the address 33-00 Broadway in Fair Lawn, New Jersey — a borough in Bergen County in northeastern New Jersey. Fair Lawn is situated between the Passaic River and the Route 4 corridor, adjacent to Paramus, Paterson, Glen Rock, and Saddle Brook. The "New Jersey PA" suffix in the entity name (PA = Professional Association) indicates the legal structure of this particular SIRM entity — distinct from the Shrewsbury location, which served Monmouth County on the Jersey Shore. The Fair Lawn location served Bergen County and the surrounding communities of northern New Jersey, including patients who commute to New York City from Passaic and Bergen counties. New Jersey has a strong fertility insurance mandate. For other New Jersey fertility clinic options, visit the New Jersey state directory.
Note on operating status: SIRM underwent significant ownership and operational changes during the 2010s and 2020s, and some locations closed or transitioned to new physician groups. Prospective patients should verify the current operating status and service offerings at the Fair Lawn address before scheduling.
Physicians and Clinical Team
SIRM's New Jersey PA entity at Fair Lawn historically operated within the SIRM network's clinical framework, staffed by board-certified reproductive endocrinologists who practiced under the protocols established by the Sher organization. Bergen County's proximity to New York City and its well-educated, high-income population created strong demand for fertility services, and the SIRM presence in Fair Lawn brought that network's expertise to the Bergen County patient community. The Fair Lawn entity is distinct from the Shrewsbury location both geographically and by legal entity structure — Bergen County's northern New Jersey Shore community and Monmouth County's coastal community are served by different regional patient bases with different commuting patterns.
As with all legacy SIRM locations, the current physician team and practice structure at Fair Lawn should be verified directly with the clinic.
Services and Treatments
SIRM New Jersey PA historically offered the full range of SIRM network services:
- Fertility evaluation with emphasis on immune and endocrine factors
- Ovulation induction and IUI
- In vitro fertilization (IVF)
- Intracytoplasmic sperm injection (ICSI)
- Frozen embryo transfer (FET)
- Preimplantation genetic testing (PGT-A)
- Egg freezing for fertility preservation
- Recurrent implantation failure evaluation and immune modulation protocols
- Donor egg cycles
- Donor sperm coordination
- Gestational carrier management
Current service availability should be confirmed directly with whoever operates at the Fair Lawn address.
Laboratory and Success Rates
SIRM practices historically maintained on-site IVF laboratories supporting a full range of ART procedures, with protocols aligned with Dr. Sher's clinical philosophy. Patients should review the most current cycle-level data published by the CDC's ART Surveillance program and the SART Clinic Summary Report.
Given the SIRM network's organizational disruption, historical outcomes data associated with the Fair Lawn entity may not reflect current clinic operations. Patients should request current outcomes information from whoever is operating the practice.
Patient Experience
Fair Lawn is a densely populated Bergen County borough, well-situated on the Route 4/208 corridor and accessible from I-80, I-287, and the Garden State Parkway via the 208 connection. The 33-00 Broadway address is in Fair Lawn's established commercial corridor, which runs parallel to the Passaic River and connects Fair Lawn's neighborhoods to Paterson, Paramus, and Hackensack. Bergen County is one of New Jersey's most populous and affluent counties, with a large number of New York City commuters and a highly educated professional population.
Bergen County's diverse demographics — including significant Korean American, Indian American, Jewish, and Eastern European communities — create a rich and multicultural patient base for fertility practices in the region. The Fair Lawn SIRM location served this population and was accessible to patients from Paramus, Hackensack, Teaneck, Fort Lee, Ridgewood, and the broader northeastern Bergen County area.
The distinction between Fair Lawn (Bergen County) and Shrewsbury (Monmouth County) is geographically significant — Bergen County is in the northern end of New Jersey, adjacent to New York City, while Monmouth County is the Jersey Shore. These two SIRM New Jersey locations served entirely different regional patient communities, united only by the SIRM network affiliation.
Considering At-Home Insemination?
Not every fertility journey begins in a clinic. At-home intracervical insemination (ICI) is a lower-cost, private option that suits patients with no known fertility diagnosis — including single parents by choice, same-sex couples, and people who want to try a few cycles before committing to clinical treatment.
At-home insemination kits like those from MakeAMom come with step-by-step instructions designed for donor or partner sperm. Kits are a one-time purchase that can be reused until conception succeeds, require no clinic visit, and arrive in plain, discreet packaging. Many patients use them as a first step while working toward a fertility consultation — or alongside ovulation tracking while they wait for an appointment slot.
If you have a known fertility diagnosis, have been trying for 12 months without success (six months if you're over 35), or your physician has already recommended IUI or IVF, a board-certified reproductive endocrinologist is the right next step.
Insurance and Financing
New Jersey's fertility insurance mandate is among the more comprehensive in the country, requiring most fully insured group health plans to cover fertility diagnosis and treatment, including IVF. Bergen County residents who work for New York City or New Jersey employers with large group plans often have access to meaningful fertility coverage under the mandate. Fair Lawn's proximity to Manhattan means many patients are employed by New York-based companies, and New York's own mandate may apply to their plans depending on where the plan is regulated.
Self-funded ERISA plans — common at large corporations — are not subject to state mandates and may not provide equivalent coverage. The clinic or its successor can assist with insurance verification and help determine which mandate applies. For patients without mandate coverage, standard out-of-pocket fertility costs in the New Jersey market apply, and financing options should be discussed with the financial counseling team.
Frequently Asked Questions
How is this Fair Lawn location different from the SIRM Shrewsbury location? These are separate legal entities within the SIRM network serving different geographic markets. SIRM New Jersey PA in Fair Lawn served Bergen County and northern New Jersey, while the Shrewsbury location served Monmouth County and the Jersey Shore. The PA and LLP entity suffixes reflect different legal organizational structures chosen at formation. Both entities operated under the broader SIRM clinical framework but are distinct registrations with separate NPIs.
Is Broadway in Fair Lawn accessible by public transportation? Yes. The Broadway corridor in Fair Lawn runs parallel to the New Jersey Transit Bergen County Line rail corridor, and portions of Fair Lawn are accessible from Glen Rock, Radburn, and Fair Lawn NJ Transit stations. Bus routes along Route 4 and Broadway also serve the area. For Bergen County commuters who rely on transit, this location was more accessible than suburban office park clinics.
What should Bergen County patients do if the Fair Lawn SIRM location is no longer operating? Bergen County has several active REI practices, and the Fertlo New Jersey directory provides a current listing. Patients who previously received care at SIRM Fair Lawn and need to transfer records or retrieve stored embryos should contact the practice directly — or, if it has closed, seek guidance from a fertility attorney on how to access records and ensure the safety of any cryopreserved genetic material.
Did SIRM practices accept New Jersey insurance mandate coverage? SIRM practices in New Jersey historically accepted insurance, and New Jersey mandate coverage would have applied to eligible patients with compliant group plans. Whether the current operator at this address participates in specific insurance networks should be verified directly. The New Jersey mandate covers most fully insured group plans for in-state employers; patients should confirm their plan's regulatory classification.