University Reproductive Associates (URA) is a well-established reproductive endocrinology practice located at 214 Terrace Ave in Hasbrouck Heights, New Jersey, serving patients from across Bergen County and the broader Northern New Jersey metro, including Hackensack, Paramus, Ridgewood, Fort Lee, and communities with easy access to Route 17 and the New Jersey Turnpike. With a 4.3-star rating from more than 270 patient reviews, URA has built a strong reputation as a personalized, physician-owned practice that distinguishes itself from large network fertility centers through consistent physician involvement and attentive patient communication. The practice's Bergen County location also serves patients who work in New York City but prefer to receive care on the Jersey side. For a broader view of fertility resources in the state, see our guide to fertility clinics in New Jersey.
Physicians and Clinical Team
University Reproductive Associates is led by Dr. Peter McGovern and other board-certified reproductive endocrinologists with subspecialty fellowship training in REI. Dr. McGovern has published in peer-reviewed fertility literature and has been a recognized name in New Jersey fertility medicine for many years. The clinical team brings expertise across the full diagnostic and treatment spectrum, with particular strengths in IVF, ovulation induction, male factor evaluation, and recurrent pregnancy loss. All attending physicians hold board certification in REI through the American Board of Obstetrics and Gynecology. The supporting team includes experienced reproductive nurses, certified embryologists, genetic counselors, and patient coordinators who help patients navigate the financial and scheduling complexity of fertility treatment.
Services and Treatments
- IVF and frozen embryo transfer
- Intrauterine insemination (IUI)
- Ovulation induction with monitoring
- Egg freezing for elective and medical preservation
- Embryo cryopreservation and banking
- Preimplantation genetic testing (PGT-A, PGT-M)
- Donor egg IVF
- Donor sperm services
- Gestational surrogacy coordination
- Male infertility evaluation (semen analysis, hormonal workup, referral for surgical sperm retrieval)
- Recurrent pregnancy loss evaluation
- PCOS and endometriosis management
- Fertility preservation for cancer patients
Laboratory and Success Rates
URA operates an on-site embryology laboratory staffed by the practice's own embryology team. The laboratory uses vitrification for all cryopreservation and applies extended blastocyst culture to allow selection of the most developmentally advanced embryos before transfer. The practice participates in SART and CDC reporting, providing independently audited outcomes data. New Jersey's competitive fertility market — which includes both independent practices like URA and large network centers — creates strong incentives for quality maintenance. Patients should review the most current cycle-level data published by the CDC's ART Surveillance program and the SART Clinic Summary Report.
Patient Experience
Hasbrouck Heights is well-positioned for Northern New Jersey's dense suburban population, with access from Route 17, the Garden State Parkway, and multiple NJ Transit bus routes. The location avoids the congestion of Hackensack and the Lincoln Tunnel corridor, which is a practical advantage for patients who need reliable commute timing for early-morning monitoring appointments. Many patients from Fort Lee and the Palisades area, who might otherwise cross into Manhattan for fertility care, find the Hasbrouck Heights drive a workable alternative.
The practice's independence means patients are seen by a consistent physician team throughout their treatment, and the nursing team's familiarity with individual patient histories is frequently cited as a strength by people who have experienced care at larger, higher-volume network programs. Telehealth options are available for some visits, and the patient portal enables secure communication and access to results.
Considering At-Home Insemination?
Not every fertility journey begins in a clinic. At-home intracervical insemination (ICI) is a lower-cost, private option that suits patients with no known fertility diagnosis — including single parents by choice, same-sex couples, and people who want to try a few cycles before committing to clinical treatment.
At-home insemination kits like those from MakeAMom come with step-by-step instructions designed for donor or partner sperm. Kits are a one-time purchase that can be reused until conception succeeds, require no clinic visit, and arrive in plain, discreet packaging. Many patients use them as a first step while working toward a fertility consultation — or alongside ovulation tracking while they wait for an appointment slot.
If you have a known fertility diagnosis, have been trying for 12 months without success (six months if you're over 35), or your physician has already recommended IUI or IVF, a board-certified reproductive endocrinologist is the right next step.
Insurance and Financing
New Jersey has one of the most comprehensive fertility insurance mandates in the country. State law requires health insurers to cover IVF for patients with a diagnosis of infertility, with coverage for up to four egg retrievals per lifetime in plans that include IVF. The New Jersey mandate also covers intrauterine insemination. As with all state mandates, ERISA self-funded employer plans are exempt, but many large New Jersey employers voluntarily include fertility coverage in their benefits. URA's financial coordinators are experienced with New Jersey mandate billing and can assist patients in understanding the scope of their coverage. For patients with limited or no coverage, the practice offers transparent pricing and can refer patients to financing partners.
Frequently Asked Questions
What does the New Jersey fertility insurance mandate cover? New Jersey's mandate requires health insurers to cover IVF (up to four egg retrievals per lifetime) and IUI for patients with an infertility diagnosis, without restrictions based on age, sex, or sexual orientation. Medically necessary fertility preservation is also covered. The mandate applies to state-regulated insured plans — patients with self-funded ERISA plans should check separately with their employer.
How is URA different from a large network fertility clinic? URA is an independently owned practice, which means patients typically work with the same physician throughout their care rather than rotating through a team of providers. The practice is smaller and more personalized than large networks, with the trade-off that it has fewer locations for satellite monitoring. Many patients value the consistency and physician accessibility that the independent model provides.
Does URA offer care for single parents by choice? Yes. Single individuals — regardless of gender — can access fertility evaluations, IUI with donor sperm, or IVF at URA. The practice is experienced supporting single parents by choice and can provide referrals to sperm banks, egg donor agencies, and legal counsel as needed.
How should I prepare for my first consultation? Prior medical records — particularly any prior fertility evaluations, semen analyses, surgical reports, or pregnancy history — are helpful to review at the first appointment. Both partners, when applicable, should ideally attend. Call (201) 288-6330 to schedule and ask what documentation to bring.