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VIOS FERTILITY INSTITUTE ST. LOUIS, LLC — Fertlo Editorial Review

Independent editorial overview · Creve Coeur, MO
Photo of Dr. Hrishikesh Pai

Dr. Hrishikesh Pai, MD (Gold Medalist), FRCOG (Hon. UK), MSc, FCPS, FICOG

8 min read
Medically Reviewed
Photo of Dr. Luis Arturo Ruvalcaba Castellón

Dr. Luis Arturo Ruvalcaba Castellón, MD

IVF & Advanced Reproductive Technologies Instituto Mexicano de Infertilidad (IMI), Guadalajara; LIV Fertility Center; University of Guadalajara

Last reviewed:

Tucked into the heart of west St. Louis County, the clinic at 347 North Lindbergh Boulevard in Creve Coeur has been a landmark for fertility care in the greater St. Louis metro for well over a decade. Originally founded as Vios Fertility Institute, the practice joined the Kindbody national network — a transition that preserved every physician, every lab technician, and every established protocol while adding the infrastructure of one of the country's largest fertility benefit and clinic networks. Patients who knew the clinic as Vios will find the same faces and the same philosophy under the Kindbody name. On Google, the location carries a 4.3-star rating across more than 216 reviews, a score that reflects consistent praise for physician thoroughness and staff warmth across thousands of individual treatment cycles.

Physicians and Clinical Team

The St. Louis location fields one of the most credentialed reproductive endocrinology teams in Missouri, with three of its four physician REIs holding fellowship training from Washington University in St. Louis — one of the nation's top academic medical centers.

Dr. Amber R. Cooper, MD, MS serves as Chief Medical Officer for Genomics and Laboratory Operations and as IVF Practice Director for the St. Louis region. A founding physician of the Vios St. Louis program, Dr. Cooper completed both her OB/GYN residency and her REI fellowship at Washington University. She is double board-certified in Obstetrics and Gynecology and in Reproductive Endocrinology and Infertility. Her clinical and research interests include AI-assisted IVF outcomes, fertility preservation, and ovarian dysfunction. She also serves the Kindbody Chicago and Rogers Park locations.

Dr. Julie S. Rhee, MD holds the title of Chief Operations Physician and Reproductive Endocrinologist at the St. Louis clinic. Like Dr. Cooper, she is double board-certified in OB/GYN and REI and completed her fellowship at Washington University. Patients frequently cite her ability to translate complex protocols into plain language as a defining feature of their experience. Her clinical focus spans general infertility, IVF, fertility preservation, PCOS, and minimally invasive reproductive surgery.

Dr. MacKenzie Purdy, MD, FACOG brings additional sub-specialty depth to the team. She earned her medical degree from the University of Missouri and holds a Master of Science in Biomedical Sciences. Her REI fellowship was completed at the Mayo Clinic — a program internationally recognized for research in reproductive genetics. Dr. Purdy is double board-certified in OB/GYN and REI, with concentrated expertise in preimplantation genetic testing (PGT), expanded carrier screening, and recurrent pregnancy loss. She splits her time among the St. Louis, Swansea (Illinois), and Rogers Park locations.

Dr. Kelsey Anderson, MD, FACOG completed her medical training at St. Louis University School of Medicine and her REI fellowship at Washington University. Her clinical interests center on uterine structural abnormalities, endometriosis, and expanding equitable access to family-building services across diverse patient populations.

The physician team is supported by advanced practice providers including Caitlin Bley, DNP, CNM, IBCLC, a Certified Nurse Midwife and International Board Certified Lactation Consultant whose focus areas include maternal mental health, endometriosis, and recurrent pregnancy loss, and Keeley Clanahan, DNP, APRN, FNP-C, a Family Nurse Practitioner specializing in diminished ovarian reserve, recurrent pregnancy loss, and secondary infertility.

Services and Treatments

The Creve Coeur location offers the full spectrum of reproductive medicine and family-building services:

  • In vitro fertilization (IVF), including conventional stimulation protocols and mini-IVF
  • Intrauterine insemination (IUI)
  • Egg freezing (oocyte cryopreservation) for fertility preservation
  • Embryo banking and frozen embryo transfer (FET)
  • Preimplantation genetic testing — PGT-A (aneuploidy screening) and PGT-M (monogenic disease)
  • Third-party reproduction — donor egg, donor sperm, and gestational carrier coordination
  • Recurrent pregnancy loss evaluation and management
  • Male fertility services — semen analysis, surgical sperm retrieval, and male factor consultation
  • Fertility preservation for medical reasons — oncofertility protocols prior to chemotherapy or radiation
  • PCOS management and ovulation induction
  • Minimally invasive reproductive surgery — hysteroscopy and laparoscopy for uterine and tubal conditions
  • Expanded carrier screening and reproductive genetic counseling
  • Holistic and integrative fertility care consultations

A second Kindbody location in Swansea, Illinois (6 Bronze Pointe) serves patients on the Illinois side of the St. Louis metro and shares physicians with the Creve Coeur site.

Laboratory and Success Rates

The Kindbody St. Louis embryology laboratory operates on the Creve Coeur campus and supports the full IVF cycle from egg retrieval through embryo biopsy, culture, vitrification, and transfer. The lab uses time-lapse incubation and a closed-loop quality-control system consistent with standards across the Kindbody network. Dr. Cooper's role as CMO of Genomics and Laboratory Operations means direct physician oversight of laboratory protocols — an arrangement that gives her clinical and scientific authority over PGT workflows, embryo grading standards, and outcomes tracking.

Kindbody St. Louis reports outcome data to the Society for Assisted Reproductive Technology (SART). Prospective patients are encouraged to review the clinic's published cycle statistics directly on the SART registry, which reports live-birth rates stratified by patient age, diagnosis, and cycle type. You can access the official data at the SART Clinic Summary Report for Kindbody St. Louis. For national context, the CDC Assisted Reproductive Technology (ART) national summary publishes aggregate outcome data annually and is a useful benchmark for comparing clinic performance across the country.

Patient Experience

The 4.3-star Google rating is built on a consistent pattern across hundreds of reviews. Patients most often highlight the communication style of the physician team — specifically the willingness of Dr. Rhee, Dr. Cooper, and their colleagues to answer questions at length and ensure that every protocol decision is understood before it is implemented. Staff at the front desk, in ultrasound, and in the nursing team are regularly mentioned by name as contributors to a supportive environment during what is, for many patients, an emotionally demanding process.

The clinic's physical location on North Lindbergh Boulevard offers convenient access from major west-county corridors, with ample parking and proximity to Highway 270. Patients coming from downtown St. Louis, Clayton, Chesterfield, or Ballwin typically cite the drive time as manageable. The Swansea satellite location extends coverage to patients in the Metro East region of Illinois without requiring a cross-river commute for every monitoring appointment.

Where reviews raise concerns, the themes are familiar to high-volume fertility practices: occasional wait times during peak monitoring windows and the challenge of phone-based communication during busy treatment phases. Kindbody's patient portal and messaging tools are the recommended channels for non-urgent communication between appointments.

Considering At-Home Insemination?

Not every fertility journey begins in a clinic. At-home intracervical insemination (ICI) is a lower-cost, private option that suits patients with no known fertility diagnosis — including single parents by choice, same-sex couples, and people who want to try a few cycles before committing to clinical treatment.

At-home insemination kits like those from MakeAMom come with step-by-step instructions designed for donor or partner sperm. Kits are a one-time purchase that can be reused until conception succeeds, require no clinic visit, and arrive in plain, discreet packaging. Many patients use them as a first step while working toward a fertility consultation — or alongside ovulation tracking while they wait for an appointment slot.

If you have a known fertility diagnosis, have been trying for 12 months without success (six months if you're over 35), or your physician has already recommended IUI or IVF, a board-certified reproductive endocrinologist is the right next step.

Insurance and Financing

Missouri does not mandate insurance coverage for IVF or most fertility treatments, which means out-of-pocket exposure varies significantly by employer and plan. Patients with private insurance should verify whether their plan includes any fertility benefit before their first consultation, as coverage for diagnostics (bloodwork, ultrasound, semen analysis) is often available even when IVF is not.

One of Kindbody's defining market positions is its employer-benefits platform. Kindbody serves as the in-network fertility benefit provider for more than 115 major employers nationally, covering over 2.4 million covered lives. Employees at partnered companies — which span technology, finance, healthcare, and retail sectors — may access IVF, IUI, egg freezing, and related services at significantly reduced cost or with a defined benefit allotment called a KindCycle. Eligible employees should activate their benefit through their HR portal or directly at kindbody.com/activate before scheduling a clinical appointment.

For patients without employer fertility benefits, Kindbody offers financing partnerships and payment plans. The clinic's financial counseling team can provide current options at the time of consultation. Patients should ask specifically about multi-cycle discount packages, medication assistance programs through pharmaceutical manufacturers, and whether their FSA or HSA funds can be applied to fertility treatment costs.

Frequently Asked Questions

Is this the same clinic as Vios Fertility Institute? Yes. Vios Fertility Institute St. Louis was acquired by Kindbody and rebranded under the Kindbody name. The Creve Coeur address, physician team, laboratory, and clinical staff remained in place through the transition. Existing Vios patients transferred seamlessly to Kindbody without interruption to ongoing care.

How do I know if my employer offers Kindbody as a fertility benefit? Visit kindbody.com/activate and enter your employer name or work email domain. If your company is a Kindbody employer partner, you will be guided through the benefit activation process. You can also check with your HR benefits administrator directly.

Does the clinic treat same-sex couples and single parents by choice? Yes. Kindbody St. Louis explicitly supports LGBTQ+ family building and single parents by choice. Services include donor sperm coordination, reciprocal IVF (partner egg IVF), gestational carrier matching, and donor egg cycles. The clinic's stated mission includes expanding access to reproductive care across diverse patient populations.

How do the St. Louis and Swansea locations relate to each other? The two clinics share physicians — Dr. Purdy, for example, practices at both sites — and operate under the same laboratory and clinical standards. For patients in the Illinois Metro East area, Swansea can serve as the primary monitoring site for many appointments, with retrievals and transfers performed at Creve Coeur.


For a broader view of reproductive medicine providers throughout the state, see our guide to fertility clinics in Missouri. If you are exploring treatment options before choosing a clinic, our IVF guide covers protocols, costs, and what to expect at every stage of a cycle.

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